1. Gmail advertising via placement targeting on content network

2. Optimizing your conversion automatically with Conversion Optimizer

3. Optimizing your conversion through multivariance testing

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If you notice, there is increasing competition in advertising. More and more companies are getting in on the online space.

Just take a look at Google Adwords. A keyword like “window cleaning company” can cost an average of $4.44 per click!

You better have a good ad that can give you a high click through rate (CTR) as well as a solid landing page/sales pitch to have any kind of ROI.

Thankfully…there is an alternative traffic that you can get such clicks at almost half the cost…sometimes less…and still retain the quality of the traffic.

The answer – content network. Specifically the placement targeting.

If you don’t know yet, Google has a HUGE network of sites that carry their contextual ads. These sites will show ads that are relevant to the pages’ content.

It’s amazing that most people are focused on the search network and are completely forgoing the content network. And the content network can be a source of huge volume of traffic.

Now for advertisers who are using content network, most are targeting via keywords.

But keyword targeting can be pretty untargeted considering that the default matching is set to “broad”.

Placement targeting is different. You can actually choose which sites you want your ad to appear on. That means you can choose the highest traffic sites…the sites with the most backlinks…the most relevant sites to place your ad. This is an incredibly powerful ad platform for you.

Don’t forget – unlike the search network – you can also use image ads in addition to text ads. So that widens your targeting possibilities.

If any of you use content  network placement targeting, I like to hear your experiences on it.

To your success,

Jag Foo

P.S 

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Because, with a excellent quality score, you can reduce your cost per click (CPC). And increase the probability of you obtaining a higher advert rank.

Generally, the quality score is affected by 3 primary factors:

- Click through rate (CTR)

- Relevancy

- Quality of landing page

Between the 3, Click through rate carries the highest weight in the determination of the quality score.

Now, in the quest to obtain high click through rate, there is a mistaken myth that perpetuate amongst a lot of Adwords marketers.

And that’s – should you were to place in a larger bid, you’ll rank higher. And with a increased ad rank, you will tend to get much more clicks and obtain a higher click through rate. As a result of the higher click through rate, your quality score will also improve.

Sounds right?

Well, actually this is not the case.

The amount your bid is completely independent of the quality score.

You can bid higher and still get a poor score. On the flip side, it is possible to obtain a high quality score even though your bid is low.

I know you might be thinking a high ad rank due to a higher bid should get you a good quality score by virtue of your high CTR.

But this is not how Google functions.

Google recognizes that advertisements in higher ranking tend to have higher click through rate than advertisements in a lower rank.

To be able to calculate a fair and precise quality score, the quality score is normalized so as to eliminate the influence of advert placement on the CTR.

Should you want to get high quality score, concentrate on creating more relevant and compelling advertisements.

Google wants a better user experience for their searchers. And if you are able to provide high quality ads, they’ll reward you with a much better quality score.

P.S: Getting high quality score is easier than you think! You just need to know the right strategies!

Find them here:
=> Get Great Adwords Quality Score – FAST!

All success,

Jag Foo

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At the same time, you will end up overcoming your fear of writing.

Writing For Traffic

When it comes to getting traffic with Google AdWords and article marketing, it is all about words. Using your words, you can write persuasive PPC ads that get people to click and to visit your website. You also use words to write articles with interesting titles and compelling resource boxes.

Writing For Conversion

With your words, you can turn traffic into profits. Simply by writing in a conversational yet persuasive style in your affiliate presell pages, your sales pages, landing pages and email follow ups, you can get your visitors to make purchases and you will get paid for it.

Writing For Help

At this point of time, you might be thinking of hiring people to do all that writing for you. Smart move! Other than having money to outsource your writing, you still need to be able to write so that you can hire people. After all, you need to write and post ads to find the right people.

Writing Required

By now, you realized that importance of writing and you just need to do it. It might sound intimidating for most people, however, once you do it, you will find that it is not as hard as you think. Just like most things, the more you do it, the better you get.

No need to take writing classes, just write like you speak. If you insist on not writing then you might want to record your voice then hire someone to transcribe your voice into words. This is a fast way to create content and many top selling authors use this method to write their books.

Last but not least, improve your ability to write and your life will get easier. All the best!

Samuel Ng

“Google AdWords System” (Value: $49.97)
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Best of all, what you are about to read will surely help you succeed faster.

Education

If you have been online for at least awhile, I am sure that you have bought books from Amazon, courses from ClickBank and a whole lot of other stuff that is collecting dust on your shelves or collecting digital dust on your computer.

You are in the process of getting yourself educated so that you can have the knowledge of how to build and run a successful business online. This is a good thing, provided you will implementing what you are learn. If not, you need to practice more of what you know!

Action

If you have been to some personal development talks or some network marketing talks, you always hear about stuff like being self-motivated and taking massive action. Then again, what the heck is taking massive action?

You can take all the action you want and if you do not have the proper knowledge, you will fail anyway. I have seen so many people take action without proper knowledge and all of them are totally burnt out with nothing to show for their effort.

Success

Success happens when you take pieces of the puzzle and you put them together to see the whole big picture. Getting educated is where you find the pieces of the puzzle, taking action and doing your own testing is where you put the pieces together.

Education + Action = Success

Mistakes

Do you find yourself making a lot of mistakes? Mistakes can hardly be avoided because it is all part of your learning experience. Always learn from your mistakes so that you will not repeat them again. Also, if you did your research properly, you will make less mistakes and they will cost you less as well.

Pace

Do not rush, do things at your own pace, 1 thing at a time. When you do 1 thing at a time, you are more focused and it may seem slow, however when you are done, you will realize that you did a good job at a reasonable pace.

When you are rushing, you cannot think clearly and clarity of mind is the best thing you need when you have an urgent deadline or when you are facing a tough challenge in your business.

Progress

Keep a simple journal or notebook where you can track your results, progress and mistakes too. This is where you will learn from your own mistakes and you can see clearly which are the exact activities that are useful for your business and which ones are not.

Productivity

Create 2 simple to-do lists, 1 for weekly tasks and 1 for daily tasks. Use short and simple words on your to-do list so that you will not get the feeling of overwhelm and overload.

Always block out 45 – 60 minutes time slots to do your core tasks. Make sure that you take short breaks in between these slots. Do your best to have enough sleep so that you can keep your energy level up.

Focus

Stay focused and stop chasing after the latest Johnny come lately guru of the week. Their job is to distract you and get you to buy stuff from them. Your job is to avoid them so that you can stay focused on what you need to do to make money for yourself!

Last but not least, be persistent and never give up. Mistakes will happen and you do have what it takes to make it right. All the best!

Samuel Ng

“Google AdWords System” (Value: $49.97)
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Quantity Limit

If you are selling products, you can limit the quantity, these are the words which you can use…

• limited availability
• limited quantity
• selling out fast
• only 7 available
• only 7 left
• less than 13 left
• get 1 of the last 17
• supplies are running out
• while supplies last
• while you still can
• the next 7 orders will get
• almost gone

When using numbers, you want to make sure you use some odd numbers (such as 7, 9, 13, 17, 23, 27 & more) so that it is easier for people to believe what you say.

Time Limit

For almost anything that you are selling, you can give a time limit, these are the words which you can use…..

• limited time only
• today only
• this week only
• holiday special
• before it is too late
• price going up soon
• while it is still available
• special sale ends soon
• special offer ends soon
• buy now & save
• order before X & Get Y
• free shipping until
• free Shipping today only
• time is running out
• last chance

When using time limited offers, make sure you explain it clearly so that people will believe you rather than thinking that you are just trying some silly marketing gimmick.

Reason Why

Many people actually failed while trying to use scarcity tactics because nobody believes them! Whenever you want to use such tactics, give people a real & reason why they must act now. When your reason is good, you will see your response rates shoot through the roof.

Summary

By now, you probably realized that urgency is created by scarcity. Based on some studies, scarcity is 1 of the most powerful factors that influence people to take action immediately. This is powerful, do not abuse it!

Samuel Ng

"FREE AdWords Crash Course" (Value: $49.97)
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Very quick heads up for you here.

I want to let you be aware of a fantastic tool you can use for your marketing research. Especially so if you are marketing with Google Adwords Content Network using Site Targeting Placement.

Basically, it’s a tool by Google.

I only came to knew about it today. The name is Google Ad Planner.

Here’s what it does:

Refine your online advertising with Google Ad Planner, a free media planning tool that can help you:

Identify websites your target customers are likely to visit

• Define audiences by demographics and interests.
• Search for websites relevant to your target audience.
• Access unique users, page views, and other data for millions of websites from over 40 countries.

Easily build media plans for yourself or your clients

• Create lists of websites where you’d like to advertise.
• Generate aggregated website statistics for your media plan.

Did up a video for you. Click the video below to play:

You can find the tool at:

https://www.google.com/adplanner

Enjoy. And leave me your comments. I want to hear from you.

All success,

Jag Foo

[tags]E-MoneyMarketing, Google Ad Planner, Google Adwords, Content Network, Site Targeting Placement[/tags]

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Am I right?

If that matters to you…read on.

3 simple tips I will show you. Nothing earth-shattering. Some of you may already know this. Pretty simple actually. And I think it will still help you.

Okay, on with the meat…

Tip 1 – Content Network Website Spy

If you are using content network for you ads to appear in, you will notice that some of the websites are giving you better quality traffic.

Meaning their referred traffic gives you better click through rate and better conversion at your site.

Now…take note of these sites. And contact these site owners if you can do a JV with them.

Maybe you can work out a deal whereby you can pay them on a per click basis with a more favorable cost per click rate than you are paying Google.

Or better still, work on a per sale basis, and give them a higher commission (e.g. >65%) than you would for a normal affiliate (assuming you have a product).

Tip 2 – Winning AdWords Ads Spy

If you want to pay Google less, you have to make sure you ad can get a high click through rate. Google rewards you for high relevancy.

But relevancy is not all. Your ad copy is a factor too!

So the only way to do this is that you have to come out with multiple variations of your ads and do a split test. Do it continuously and improve it all the time.

But perhaps you want to play smart. You want to start with an established ad that works first and improve from there. So that you don’t have to spend more testing ads that don’t work from the start.

If you are thinking that way – good. How to do so?

Why not spy on your competitors’ ads…and study what works for them?

And you take their hard work from all their testings and you use it for your own!

You can quickly do so by utilizing the free ad spy engine at WinningAdwordsAds. Real cool tool. Free to boot! They do have an upgraded version though for enhanced functionality. But hey…it’s good stuff nevertheless!

Tip 3 – Keywords Spy

You will find that not all keywords in your AdWords campaign are created equal. Some will be profitable. Some will not be.

Now…again you can test and find out for yourself. It’s vitally important you test.

But what if you can find out in advance from a competitor’s hard work and effort to see which keywords work for them…and brings in money?

If you are interested…go to Keyword Spy and Spyfu.

Cool stuff. A lot of intelligence that you will give an unfair advantage.

Alright. I will stop here.

What do you think?

As usual, I’m all ears. Shoot away folks.

All success,

Jag Foo

[tags]E-MoneyMarketing, Google Adwords,  Pay Per Click, Keyword Spy, Spyfu. WinningAdwordsAds[/tags]

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In fact a whole gamut of them. We are talking about common advertising and marketing methods such as direct mailers, print ads, newspaper, magazine ads, directory listings, search engine optimization, banner ads, blog marketing, article marketing…and the list goes on…

Some works well. Some not so well. Some are just a plain waste of time.

And then there are some that works well but takes a long time.

Today’s post is about an advertising method that works VERY well…and gives fast results – provided you know what you are doing.

Some of you may already be familiar with it and using it to great effect. But most of you probably have not yet.

And what is this advertising method?

Google Adwords.

Yep. Google Adwords.

If there is one marketing methods I’ve regret not using earlier, it is adwords.

Boy..how many sales have I missed out on? I wonder sometimes…

And that’s the reason why I’ve not touch on Adwords previously. Cos’ I’ve not utilized it before. But it’s all going to change now.

I will be devoting a lot more articles and posts on Adwords.

So Why Is Google Adwords One Of The Best Form of Advertising?

Here’s why:

1. You get almost instant traffic to your site.

2. The traffic you get is very targeted (depending on the choice of keywords you use), and targeted visitors convert much better.

And the fact that the visitors come to you instead of the other way round means that they are interested in your scope that your product covers and hence again – more likely buyers.

3. You only pay per click on your ad.

At least you can be sure you only pay when visitors are brought through to your site (how much you pay is another matter though as it depends on a few factors like keyword competition and how well optimized you ad is).

4. Adwords gives you the ability to split test across a variety of ads which you can then determine which one gives you the highest click through rate.

The ability to test, track and optimize is extremely important.

Because it can quickly allow you to ditch non-performing ads, you could then concentrate on optimizing those that work well, ensuring a maximum of return on investment (ROI) for you.

Now having said all these, I’m not coming here to tell you that the rest of the advertising methods are not worth doing.

You definitely could use them in tandem with Adwords in a multi-channel marketing campaign.

But say you have limited time on your hands, and there is only 1 method you can try – then it has to be Google Adwords without a doubt.

Is Google Adwords Expensive?

Dude…are you kidding me?

It’s not so much about cost. It’s about the net profits you can obtain.

If you can get $2 out of every $1 spend…will you spend that $1?

Is Google Adwords A Guaranteed Route To Success?

Nope. The only things that are guaranteed in life are death and taxes.

Google Adwords can be a very powerful tool in your marketing arsenal – provided you know how to utilize it efficiently.

It’s like having a Ferrari. It useless if you don’t know how to drive it.

I’ve seen people spending money on Google Adwords. But their sites do not even have an opt-in mechanism or a call-to-action to buy a product.

These people are just throwing money down the drain.

These stuff – I will leave it to another day to discuss.

Meanwhile, I just want to bring your attention to this powerful marketing tool. If you those that have totally not heard of it before, and you are looking to sell something – then you must explore the option of Adwords.

If you have been on the fence before, use it.

You can be sure I will be talking a lot more on Google Adwords in future.

As always, I’m eager to hear your thoughts on this. I’m all ears.

All success,

Jag Foo

[tags]E-MoneyMarketing, Google Adwords, Pay Per Click[/tags]

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