Some useful videos from the BIG G on:
1. Gmail advertising via placement targeting on content network
2. Optimizing your conversion automatically with Conversion Optimizer
3. Optimizing your conversion through multivariance testing
If you notice, there is increasing competition in advertising. More and more companies are getting in on the online space.
Just take a look at Google Adwords. A keyword like “window cleaning company” can cost an average of $4.44 per click!
You better have a good ad that can give you a high click through rate (CTR) as well as a solid landing page/sales pitch to have any kind of ROI.
Thankfully…there is an alternative traffic that you can get such clicks at almost half the cost…sometimes less…and still retain the quality of the traffic.
The answer – content network. Specifically the placement targeting.
If you don’t know yet, Google has a HUGE network of sites that carry their contextual ads. These sites will show ads that are relevant to the pages’ content.
It’s amazing that most people are focused on the search network and are completely forgoing the content network. And the content network can be a source of huge volume of traffic.
Now for advertisers who are using content network, most are targeting via keywords.
But keyword targeting can be pretty untargeted considering that the default matching is set to “broad”.
If you do an Adwords campaign, you will desire to do your utmost to acquire great quality score.
Because, with a excellent quality score, you can reduce your cost per click (CPC). And increase the probability of you obtaining a higher advert rank.
Generally, the quality score is affected by 3 primary factors:
- Click through rate (CTR)
- Relevancy
- Quality of landing page
Between the 3, Click through rate carries the highest weight in the determination of the quality score.
Now, in the quest to obtain high click through rate, there is a mistaken myth that perpetuate amongst a lot of Adwords marketers.
And that’s – should you were to place in a larger bid, you’ll rank higher. And with a increased ad rank, you will tend to get much more clicks and obtain a higher click through rate. As a result of the higher click through rate, your quality score will also improve.
Sounds right?
Well, actually this is not the case.
The amount your bid is completely independent of the quality score.
This title may sound like some self development words of affirmations or chanting of positive words but it is not. You are about to discover how you can turn your words into a fortune indirectly. (Some of you may be able to do it directly.)
At the same time, you will end up overcoming your fear of writing.
Writing For Traffic
When it comes to getting traffic with Google AdWords and article marketing, it is all about words. Using your words, you can write persuasive PPC ads that get people to click and to visit your website. You also use words to write articles with interesting titles and compelling resource boxes.
Writing For Conversion
With your words, you can turn traffic into profits. Simply by writing in a conversational yet persuasive style in your affiliate presell pages, your sales pages, landing pages and email follow ups, you can get your visitors to make purchases and you will get paid for it.
Writing For Help
First of all, I am proud to announce to you the good news that there are no secrets to building and running a successful business online! There are no magic bullets, no big red buttons you can push to send money into your pocket.
Best of all, what you are about to read will surely help you succeed faster.
Education
If you have been online for at least awhile, I am sure that you have bought books from Amazon, courses from ClickBank and a whole lot of other stuff that is collecting dust on your shelves or collecting digital dust on your computer.
You are in the process of getting yourself educated so that you can have the knowledge of how to build and run a successful business online. This is a good thing, provided you will implementing what you are learn. If not, you need to practice more of what you know!
Action
If you have been to some personal development talks or some network marketing talks, you always hear about stuff like being self-motivated and taking massive action. Then again, what the heck is taking massive action?
Google AdWords is not cheap, however, if you can get more clicks & a higher click through rate, your cost per click will drop. 1 of the most powerful ways to get more clicks in a shorter time is simply to add urgency to your pay per click ads.
Quantity Limit
If you are selling products, you can limit the quantity, these are the words which you can use…
When using numbers, you want to make sure you use some odd numbers (such as 7, 9, 13, 17, 23, 27 & more) so that it is easier for people to believe what you say.
Time Limit
For almost anything that you are selling, you can give a time limit, these are the words which you can use…..
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