How To Improve Your Email Confirmation Rate

A lot of email marketers will often ask - "how big is your list?"

A valid question. However, I prefer to ask this - "how targeted and responsive is your list?"

For me, quality of the list take precedence over quantity.

Quality first and then quality...and then finally quantity. Everyone can buy a whole database of leads but how many percent of that will actually convert into your subscribers or customers?

Now, if you want to ensure your prospects are really targeted and responsive to you, get them to double opt in.

In that way, you can be sure they really do want your information.

"What!...Double opt in???....But you will get a far bigger list with single opt in!"...as many will tell you.

True. But do you consider the following scenarios such as...

• People keying in email addresses with typo errors...
• People keying in bogus email addresses...
• People keying in other people's email addresses without permission instead of their own...

How To Optimize Your Email Subject Title For Better Email Open Rate

For us email marketers, one of the key metrics we track is the open rate.

How do we define open rate?

Say you send out an email to 100 people. If 1 of those open up your email, it is an open rate of 1%.

The open rate gives you a good indication of how well your email campaign is going. And how your subscribers are responding to you.

There are many ways to increase your open rate, but today I'm gonna talk about how to optimize your email subject title - probably one of the single most important elements that drives open rates - as one of the ways.

Truth be told, these techniques I'm about to reveal to you are so simple, you might laugh and say these are nothing new.

But remember - simple works.

Let's go in details...

1. Include the word 'you' in the title if you can...

2. Incorporate 'benefit' and 'curiosity' element in your subject headline