How To Write Captivating Headlines With The Help Of A Certain "Social Network"

Are you spending hours mulling over a perfect headline?

Fret not. Here’s an instant headline idea generator…

Go to Digg.com

If you want to write a headline regarding "weight loss",
go to the search bar and key in the keyword accordingly.

And there you go.

A full page of "most dugg" (and compelling) headlines you can
immediately swipe for your articles, blog posts and sales letters.

Pretty neat eh?

All success,
Jag

P.S If you want "proven" and "battle-tested" headline
ideas, go to HardToFindAds.com

In there, you will find hundreds of promotional campaigns
written by legendary copywriters such as Eugene Schwartz,
Gary Halbert and John Carlton.

Don’t Sell The Steak. Sell The Sizzle.

This is a great quote from the great copywriter, Elmer Wheeler.

Basically, as humans, we are all emotional creatures. A lot of what we do are driven by emotions. And you will include buying decision in that.

Emotions are what we made us buy. And then we use logic to justify the purchase.

Therefore, if you can appeal successful to your prospect’s emotions…and press his hot buttons repeatedly…you are going to get his business.

So what can spark off his emotions, you may ask?

The short answer is put your focus on “benefits”.

Elmer Wheeler, calls this selling the “sizzle”.

“WHAT WE MEAN by the “sizzle” is the BIGGEST selling point in your proposition – the MAIN reasons why your prospects will want to buy. The sizzling of the steak starts the sale more than the cow ever did, though the cow is, of course, very necessary!

Hidden in everything you sell, whether a tangible or an intangible, are “sizzles.” Find them and use them to start the sale. Then, after desire has been established in the prospect’s thinking, you can bring in the necessary technical points.

The Need For “Proof”

Whether you are doing online or offline sales, the main question your prospects will ask is why should they trust you?

Why should they engage your service? Or buy your product?

The biggest obstacle to getting the sale is displaying adequate proof.

Proof that you are able to do what you say you can do.

Proof that it is safe to do business with you. Proof that there will little to no risk.

I’ve lost sales before. I’ve made unconvincing presentation too. Because I failed to show enough proof. So don’t repeat the same mistakes I made.

Here are a few good ways to ramp up your “proofs”:

• Display successful case studies – how, who what, when, why – explain in specific terms how your service/product has helped…
• Testimonials – better to let a 3rd party brag for you…
• Show videos/images/pictures (optical proof) of results/products – People are visual creature. They tend to believe more when they see…
• Show relevant certifications – I’m talking about security certifications… educational certifications…industry accredited certifications and so on…

Copywriter Alert: 15 Quick Start Questions For Persuasive Sales Letter Writing

Writing sales copy is not easy especially if you are new to it.

Often, you may get the dreaded “writer’s block”!

You don’t how to start…and where to start.

And sometimes you don’t even know what the hell to write!

Fear not. All you need is a guiding light. I prepared a quick video, and inside you will learn:

• A copywriting questionnaire to get your creative juices flowing
• How to get your sales copy foundation up and running in no time

Click the “play” button to watch the video now!

As usual, let me know what you think.

Is this video useful? Shoot away!

All success,

Jag Foo

P.S You can download a PDF version report of the video here.

[tags]E-MoneyMarketing, Sales Letter, Copywriting, Copywriting Questionnaire[/tags]

4 More Ways to Turbocharge Your Writing

Came across this excellent article on copywriting. And I thought I share this with you. Enjoy!

By Yanik Silver

Sales copy can make or break your marketing campaign. That’s why it’s so important to ensure that it is as strong and persuasive as possible.

The first step, of course, is to get the first draft of the copy down on paper (or computer screen) as quickly as possible. I always tell copywriters not to worry about getting every word right. Just "let it all hang out."

Then, the real work begins: the editing. That’s when you transform your copy from decent to good – or even great. As copywriting expert Clayton Makepeace says, "The more compelling you make each section of your sales letter, the greater your response and average order will be."

In my last article for ETR – "4 Simple Ways to Turbocharge Your Writing" - I said that the best way to do the editing is to focus on one thing at a time. And I walked you through the first four phases of the process.

Long Sales Copy Don’t Work? Think Again.

You know, I have been before in quite a fair number of marketing discussions whereby the opposite party will frequently say, "Why bother writing a long sales copy?"

"Nobody will read it."

"It doesn’t work."

"Nobody is going to wade through the pages of words"

Is it really so?

Will interested buyers not even read it at all?

Here’s the truth – long sales copy has been around because – it works! It as simple as that.

I’m not saying long sales copy out-pull short ones ALL the time. But generally, it does.

Here’s a simple example to illustrate my point.

Nothing beats face to face selling where you can see the person, talk to him and address his concerns up front right? There is an inter personal connection you can forge more easily.

Now say you are going to sell a 50 dollar product to a prospect…how long will you take to convince him (assuming that you do)?

10 minutes? 15 minutes? Half an hour?

Okay…let just assume you are a pretty good salesman…and you take ONLY 5 minutes to convince your prospect to buy?