Ultimate Content Syndication Strategy

Jag Foo — Thu, 10 Sep 2009 04:40:09 +0000

What you are about to read is way better than bum marketing & it also beats the crap out of niche marketing on crack. Best of all, it is simple and it cost almost nothing to get started.

You see, I am here as a guest blogger and I have to deliver, if not, I may be out of here in no time.

I am usually known for my pay per click & conversion strategies, however, right now, I am about to share with you a simple strategy that will bring you organic traffic, leads & sales.

Yes, it is nothing new, just that the approach & the mindset behind this strategy is very fresh.

My interesting discovery….. when I ran my placement reports for my Google AdWords content network ads, guess what?

The ads on EzineArticles get the highest click through rates compared to all other sites! Which is why I decided to do article marketing on top of my usual pay per click traffic!

Bum Article Marketing On Crack

Bum marketing & niche marketing on crack does help you make money, no doubt about it, however, it cannot help you to build a sustainable business for the long term. If you do not build your business properly, it is as good as starting all over again every single day, just like having a very boring job.

List Building

With article marketing, you write articles, submit them, then link back to your landing pages to help you build your list. You can also link to your blogs if you are able to capture leads with your blog.

Maybe you can have a form on some obvious area such as your sidebar or have a popup or maybe you can have both. Not all niches are good for building list.

The good ones are those with lots of different offers and also lots of free and useful information that you can send out. In this way, you will not waste your time building lists in niches that you got very little content to send.

Article Marketing Strategy

You start with EzineArticles since they are the largest article directory and will get you the most traffic. The plan is strategy is simple, you write & submit at least 3 – 5 articles daily, 5 times per week. In short, you write & submit articles, link to your site, follow up with emails, repeat.

“What if I cannot write?” Nobody was born knowing every single thing, go read up & learn more about your topic or subject.

Read up some articles, some books and in less than 3 days, I can guarantee you know more about the subject than most people. You are on your way to become an expert!

Simple Writing Formula

EzineArticles require you to write at least 250 words per article and this formula will help you to do just that!

Here is it…..

Tell them what you are about to tell them.
Tell them what you told them you will tell them.
Tell them everything that you just told them.

You can start by writing a list of article titles, for each title, you write 3 – 5 points, for each point, you elaborate into sentences. Sentences form paragraphs and paragraphs form an article, simple?

You can choose to write it yourself or you can outsource the writing to a ghostwriter.

If you need to outsource, make sure you give the writers enough points per article if not, you might not get your message into your article. You can choose to use private label rights (PLR) then you rewrite them.

However, I must warn you that most PLR articles are horribly written even if you choose to rewrite them, it takes the same time and effort as writing a fresh article.

Magnetic Resource Box

For EzineArticles, you are allowed to have 2 links on your resource section as long as they are not affiliate links. Find something of value to give away to your visitor in return to get their email address.

It could be a short report in PDF format or just some mini email course. You must have a very clear call to action to get your article readers to click on your link.

Also, show them a very compelling & irresistible benefit, good enough for them to click on your link, visit your page & give you their email address.

Content Leverage

Articles are just the beginning, you can leverage your effort even further when you repurpose your articles into other forms of content. These will either get you more traffic or get you more money in your pocket.

More Articles Rewrite your articles then post them to other article directories & web2.0 sites.

Audio Convert your articles into audio and now you can got a podcast.

Video Convert your articles into video. You can use camtasia, powerpoint and you voice. You can also use a webcam to create a talking head video.

Webinar Video presentation with voice can also be known as a webinar. You can choose to give it away or even charge for it.

Press Release Rewrite your articles into a press release. Then submit it to web press release sites such as PRweb.com, WebWire.com, Free-Press-Release.com, PRlog.org

Guest Blog Rewrite your articles into a unique blog post & give it away to a fellow blogger. You are now reading my content on this blog, right?

Membership Sites Take your best articles, rewrite them, add more insider details, package them into a membership site. Sounds tricky? Here is a fast & simple way to create your own membership site from scratch.

Quick Conclusion

As you can see, a simple strategy which is nothing new, when you approach it differently, the impact is totally different. Go give it a shot, I promise you will never regret it.

Samuel Ng

“Google AdWords System” (Value: $49.97)
Are The Gurus Lying To You About Google AdWords And PPC?
Here’s How You Can Get High Conversions With Low Cost Traffic
Google AdWords System <== Click Here Right Now

You heard about some guy who achieved success overnight? Yes, he took many years to get there! When it comes to online profits, there is no such thing as overnight success.

Either you have a lot of prior experience or you tried and failed so many times then you finally succeed.

Right now, we shall discuss about how it is also possible that you can also snowball your profits over time. See it as compounding interest in your bank, only much faster!

Seed – Time – Harvest

This is definitely true for any kind of business. You do need to plan the seeds, take some time for growth before you reap your harvest. Enough of my long introduction, here is how you can start to snowball your profits by building your success just like compounding interest.

Traffic + Conversion = Profits

PPC Traffic Optimization

Since everyone wants more traffic, this is what I will cover first! Optimize your pay per click traffic so that you can get more targeted traffic from your efforts. First you want to optimize your click through rates to ensure that you get the most out of your ads.

Make full use of the content network since there is so much more cheaper traffic you can get from there compared to search network. The conversions might not be fantastic, however, the lower cost will make up for it. By the way, content network is great for lead generation!

Article Traffic Optimization

If you are writing articles and submitting them to EzineArticles, you want to maximize your articles by making them more SEO friendly so that you can get more traffic to your articles. Also, keep testing your resource box to get maximum number of clicks. More clicks means more traffic.

For more kick-butt ideas on article marketing, check out this Ultimate Content Syndication Strategy.

Conversion Optimization

What the heck is conversion optimization? In short, it is about squeezing every drop out of the lemon or orange if you prefer something sweeter. What I mean is continued improvement of conversion rates through testing and tracking. I know this is nothing new, you have heard it time and again.

In reality, this is the non-sexy element of all highly profitable businesses! You need to test your landing pages to get the maximum number of leads and you need to test your sales pages to get the maximum number of sales. Remember to also test your upsell pages if you have them.

Google Website Optimizer And Google Analytics

The Best Things In Life Are FREE – The Beatles

That line came from a song by the Beatles. In this case, we must agree with them, Google Website Optimizer and Google Analytics are free and they are more effective than most other paid tools, so use it. It also happens to be very easy to use and you can find many free tutorials too.

With Google Website Optimizer you can easily do multi-variable testing or split testing and it is so easy to use. With Google Analytics, you can track you traffic sources and long list of other data. All you need to do is to paste a small piece of code on your website to use them.

Testing

You need to test your headlines, your opening, your guarantee, your offer and your call to action. If you really have no time to do all that, just test 3 totally different headlines. After all, the headlines affect your response the most, compared to most other elements.

Following Up

1 of the best ways to improve your conversion rates and get more sales is to follow up with email, which is why I always emphasize so strongly on list building. If you do not have a list, you have nobody to follow up with. I recommend using AWeber to do that.

List Building

List Building = Making Money Now = Making Money Later

I used to think that building a list will slow down my sales because less people will get to see my sales page. However, even though less people get to see the sales page, these people are more targeted and because of email marketing, they get to see it more often which increases my sales conversions.

If you want to make money now while you are building your list, put a relevant offer on thank you page. It does not have to be your own product, it can be a presell page for an affiliate offer where you as an affiliate will get paid for sales.

Following up the same offer using emails will help you convert more leads into buyers. If they still did not buy, you can send them other offers. Think of it this way, if they buy your product, you make money, if they buy other products through your affiliate link, you still make money, right?

Email Marketing

Just to share my personal experience. I am in a particular market where I have my own products and I rarely promote affiliate offers. Then someone asked me to promote his offer, I asked for a reciprocal mailing. So we did a mail swap and I got a lot of new leads from this guy!

On top of that, I sold quite a number of his products (much more than I expected) considering that my list was much smaller than his list and guess what? His product is on recurring payments! Moral of the story, promoting products as an affiliate using email marketing is great way to boost your income.

Conclusion

You can see how it is possible to snowball your profits like compounding interest. This is much better than starting all over again every single day. You start by optimizing your traffic, then you optimize your conversions through on-going testing, tracking and follow ups.

Samuel Ng

”Google AdWords System” (Value: $49.97)
Are The Gurus Lying To You About Google AdWords And PPC?
Here’s How You Can Get High Conversions With Low Cost Traffic
Google AdWords System <== Click Here Right Now

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E-MoneyMarketing » Content Marketing

Ultimate Content Syndication Strategy

Bum Article Marketing On Crack

List Building

Article Marketing Strategy

Simple Writing Formula

Magnetic Resource Box

Content Leverage

Quick Conclusion