What if you can learn the secrets of the top ad agencies to create blockbuster ads that pull response like crazy?

If you know their techniques…you can absolutely replicate them and create the same sales success for yourself.

Imagine if you knew the following facts:

FACT! 60% of people read only headlines. Your headline MUST stop them or your advertising will likely fail.

FACT! Captions under photos get 200% greater readership than non-headline copy.

FACT! Ads with sale prices draw 20% more attention and increase depth of readership.

FACT! Half-page ads pull about 70% of full-page ads… quarter-page ads pull about 50% of full-page ads.

FACT! At 12 points and larger, Ariel is the easiest to read font. Under 12 point, use Verdana.

FACT! 4-color ads are up to 45% more effective than black and white.
Could you use these insider secrets to your advantage?
You bet you can!

And you can them more from a phenomenal book by Eric Drew Whitmen’s Cashvertising.

Here’s the link:
http://www.cashvertising.com/

If you do anything related to advertising – online or off – this will be your secret weapon. Just think about it.

Ad agencies spent millions to billions to find out what works. You get the shortcut to that – without spending all that money (and pain)
to test for yourself.

Do yourself a favor. Get it. You will love it. The juicy human psychology tactics you will set your sales mind racing – I guarantee you that!

http://www.cashvertising.com (Look ma! No affiliate link!)

Jag Foo

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Sometimes when you introduce a product to a prospect, he may resist your attempt to sell him.

Now, just because he is showing some objections, doesn’t necessarily mean that he may not like your product.

Often, he may just not be immediately aware of how the product can help him. His mind is closed.

If you are a salesman, it’s your job to open up his mind on the various possibilities on how the product can benefit him.

We want to paint a nice picture for him to imagine. For him to feel it. And actually using it, reaping all the rewards in the process.

That’s utilizing the power of imagination for you, my friend.

Let’s take an example to illustrate my point, shall we?

Say you are persuading your prospect to buy a life insurance for himself…

You can get him to imagine the following scenarios…

• What if he falls ill? Who will take care of him…?
• What if he loses his job because of his illness? How will he support himself? And what about his family? Who will put food on the table for them…?
• Will there still be money to put his kids through school…?
• Will he have any money to pay the hospital bills…?
• With a life insurance, everything concerning his life will be covered. He is protected. His family is protected. No more worries…
• Is paying a few dollars a day worth it for a peace of mind of complete protection? Or he rather stay with the risk of financial ruin when he gets sick…?

Alright…let’s stop here.

Can you see where I’m getting at? Looking at the scenario descriptions above, can you see that we want to get your prospect to imagine what are the repercussions if he doesn’t get the life insurance?

And also how he will be able to get a peace of mind if he does?

By asking him to imagine, you are letting him paint the picture for himself in a way ONLY he can. You just guide him along that path with the initial description.

To make this even more realistic, you may want to prepare a video of sick patients and their family. And you present that to him.

When he can see and hear, it would be even more persuasive. This is a common tactic that charity drives often use to ramp up the donations.

They appeal to the audience’s emotion by making them see for themselves and imagining.

This is very powerful, whether you use it in your sales presentation or copywriting.

You have any thoughts on this? As usual, let’s share it with everyone here.

All Success,

[tags]E-MoneyMarketing, Copywriting, sales technique, salesmanship, consumer psychology, buying psychology, power of imagination, emotion, logic, persuasion[/tags]

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Listen. If you want your buyer to well…buy…from you, you need to get his emotions raging. To make him want to buy. NOW!

How?

Pay close attention to what I’m going to tell you.

I want you to focus on these top 10 buying emotion. And you will do all you can to invoke these emotion in your buyer’s mind.

The Top 14 Buyer’s Emotion – The Secret Revealed!

• Fear
• Curiosity
• Vanity
• Compassion
• Insecurity
• Lust
• Pride
• Laziness
• Confidence
• Satisfaction
• Desperation
• Jealousy
• Embarrassment
• Anger

Got them all down? Good. Think of all ways and examples to incite all these emotions the next time you sit down to write your sales copy or when you engage in a persuasive pitch to someone in person.

When you get him sufficiently moved, he will buy. All this are part of consumer psychology and sales techniques.

And it’s just fascinating to see how these can affect one’s buying decision. And not just buying decision. It’s also the speed of it.

Have anyone ever got you buying before because you felt any of the above emotions?

Let us know.

All Success,

[tags]E-MoneyMarketing, Copywriting, sales technique, consumer psychology, buying psychology, emotion, logic, persuasion[/tags]

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If you are a sales or a marketing person, one of the first thing you must do is to establish rapport with the person or party you want to sell to.

You want to make them like you. To trust you. With that done, half the battle is won.

So, how do you make them like you?

Simple. Make them feel as if they are worth a million bucks. Make them feel important. Make them feel that YOU…like them.

And one of the first step towards doing that is…

….remembering their names and using it often!

Often when we are introduced to new people, we forget their names at the next instance.

From now on, for your own sake, and your own business or sales sakes, make a concerted effort to start remembering all the names of people you come across with.

Even better, compliment how nice their name sounds.

That will totally rock their world! Totally… It really helps to open up doors and get them to open and warm up to you.

I tried that numerous times. All done with sincerity, of course. And the look of happiness on their face is just…priceless!

Don’t believe me?

Go up to a sales person at the departmental store. Look at their name tag and memorize it. If they are not wearing one, ask for it.

Then you talk to them. And when you have just ended your conversation, turn your back a little. Just a little.

And then turn back towards them. And say “Thank you, Dave (or whatever the person’s name is].”

Watch his face magically lit up – with pleasant surprise.

Try it. On everyone you know. On every business associates, contacts, new acquaintances.

Just go out there. And remember names. If you can’t remember, write it down. Associate their names with funny characters or abbreviations to help you remember better.

Do anything it takes. Remember people’s names – and use it.

You will be paid back many times over…

As usual, I like to hear your views on this. I’m all ears.

All Success,

[tags]E-MoneyMarketing, name, sales, marketing, persuasion, consumer psychology, online marketing, business, emotional marketing, emotions[/tags]

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For those who play stocks, you might be familiar with this saying.

“Stocks take the stairs on the way up… and the elevator on the way down.”

Don’t believe me?

Just pick any stocks in the market and observe how long it takes for it to reach it’s all time high, and then take a look at the time it takes to drop back to the bottom or at least to half of it.

More often than not – it literally takes the elevator down! Back to square one!

What does this show?

One word – FEAR!

In marketing, we can take advantage of this very fear element of your prospects to your profit.

How?

Remember the following…

The Fear Of Loss Is Greater Than The Desire For Gain

Everyone loves to win something. But they hate losing even more.

It’s all nice presenting the benefits and how your prospects can gain when they take up your product or services.

All well and good. You touch on their emotion. You make them feel positive.

But….DON’T JUST STOP THERE!

Negative emotions work powerfully too!

Induce the fear factor!

Let them know how much they stand to LOSE if they do not take up what you are selling.

Let them know that they are losing out to their competitors…

Let them know they are losing money…

Let them know they are failing in terms of quality…

Just do whatever it takes to tell them they are losing something!

Fear works very well when you want your prospect to ACT NOW too!

When you tell your prospects that there is only a certain amount of quantity left, or that the price will rise very soon after a certain dateline, or that the bonuses are good only for the first 10 buyers, you are making use of their fear of loss to induce an action immediately!

That’s how powerful the emotion of fear is!

Use it. Don’t not fear the fear factor. Profit from it instead – like how the best copywriters and salesmen in the world do.

Just think over it.

As usual, let me know what are your thoughts on this. I’m all ears!

All Success,

[tags]E-MoneyMarketing, fear, consumer psychology, online marketing, business, emotional marketing, emotions[/tags]

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You know what? I actually typed out a whole long entry for this. But I wiped them off on second thoughts. Too long-winded.

So now, I’m just going to go in to the meat. Straight to the point.

In the last entry, I talked about an encounter with a cab driver in Kuala Lumpur (KL), Malaysia, during our holiday there. And how we persuaded him to lower his cab fare.

Got some nice comments and email feedbacks. I thank you folks for that – from the bottom of my heart!

Today, I want to talk about something else. I want to talk about a trip to a store (a chocolate boutique) during the same trip in KL, whereby we went in empty handed, but came out….you guessed it…FULL of products!

Why?

1. Personal Attention

The shop assigned a staff to us. Specially for us.

He tended to us, catered to our questions. Brought us around. Let us try various chocolate samples. Even letting us try more on our request. Carried our basket as well.

And finally also completed the payment for us.

Fantastic service!

2. Great Product

Their chocolates tasted heavenly! The durian chocs was the one that REALLY got us hooked.

My my…

Absolutely sinfully…….GOOOOOOOOOD!

Your sales can be good, but if your product sucks – the business fails all the same. The chocolates got my ‘quality’ checkbox ticked! E-MoneyMarketing seal of approval, if you will!

3. Up-sell

Initially, we weren’t too keen on buying the chocolates. But when the sales person got us hooked on the durian chocolate, the floodgates just opened.

Like a torrent of gushing water breaking past a dam!

Whatever that person recommends, we just bought.

What does this show?

When you get a person to commit on an initial sale, you can then easily up-sell him again…and again…and again.

One simple first product sale + up-sell + follow = DRAMATIC increase in profits!

FOLLOW UP! Always do!

4. Good distribution channel

A good quality product deserves good sales and distribution channels. You need awareness and exposure to let other knows your product actually exists and of course, the value it brings.

The taxi driver I mentioned earlier was obviously an affiliate of the chocolate boutique. He got a commission from the products we bought. And that incentive alone got him to bring us to the store.

Even though we did not request him to.

Very cunning. But that’s how marketing should be done.

[tags]distribution channels,sales, chocolate store, e-moneymarketing, marketing, business[/tags]

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