Landing That Deal – With 10 Persuasion Techniques You Can Use TODAY!

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Marketing is not just about selling on your website or churning out advertisements.

It is also about going out to meet REAL people to clinch REAL deals.

When it comes to negotiating a deal, your persuasive powers will determine whether you will be successful or tank big time.

Persuasion and salesmanship is really about copywriting – acted out in real life.

Admittingly, I don’t consider myself an expert on persuasion. But I’m learning all the time. Practicing all the time. And I know I’m getting there. It’s a matter of time…

Okay, lets cut to the chase.

Here are some useful persuasion techniques YOU can use right NOW to your advantage:

1. Compliment him

Talk about his achievements. Ask him how he did it. Tell him how much you value him. And basically stroke his ego.

2. Structure the sales pitch according to his values

He prefers talking about how to save cost. Then talk to him about that. Engage him in his own language. Explain to him how you can help him save cost – even though you are really going to persuade him on something else.

Up-sell Gone Crazy

Yes. I’ve never seen a case of up-sell gone this crazy. Literally.

We know that if we want to maximize our sales process, we have to up-sell or cross-sell a product.

Most sellers stop at the first or second up-sell. At most the 3rd.

This company does it differently. It implemented a total of 7 up-sells before I finally got to process my initial order. Damn!

If you are thinking who this company is? It’s GoDaddy – the popular domain name registrar.

Here are some screen shots:

The step. Innocent looking enough..

The up-sell begins…

More up-sell…

There are even more down the road. Just that I didn’t bother anymore.

Okay. Actually there really isn’t anything wrong with that. I’m sure that they have made a lot more money this way than just simply stopping at the first initial order.

But I think it is WAY overdone.

Up-sell is essential. They add on to your bottom line and if done tastefully, it can dramatically boost your profits.

But if it gets annoying, you will risk losing your customers. Sometimes even for LIFE!

Showdown: Direct Mail Or Email Marketing?

Direct mail is a traditional and often used marketing tool.

In direct mailer marketing, we often either send direct mails out to market a product or as a an after-sales ‘thank you’ letter

Now, most people are just wasting their time, by sending out a one page direct mailer to sell a product. Okay, you can say one paper is enough if it is used as a teaser to get the readers going on to the product’s website.

Point taken.

But that is not fully maximizing the marketing effectiveness of a direct mailer.

If we really want to go on an direct mail marketing campaign that works, it has to contain the following components:

1. Carrier envelope with some teaser copy on it

2. Sales pitch letter that is emotional driven (most buyers buy on emotion, not logic)

3. A lift note (brief introductory note that be used as a personalizing tool)

4.Brochure (more colorful and glossy that is meant to contain more technical facts and features)

5. Order form (simple and easy to understand)

6. Reply envelope

Marketing Experiments Exposed!

In online marketing, the revenue of your website coming in can be boiled down to 1 simple equation:

Revenue = Traffic x Conversion

Pure and simple.

To earn, you either increase your traffic or conversion, or both, and your revenue will go up.

Now, let’s just think about traffic. If we want to bring in substantial traffic, we can try the following methods:

• Write and submit articles
• Social bookmarking
• Submit to directories
• Submit to search engines
• Search engine optimization
• Affiliate marketing
• Joint venture
• Forum marketing
• Pay per click
• Forum marketing
• Classified Ads
• Tell-A-Friend/Word of mouth
• Pod-casting
• Squidoo/Hubpage
• Press release
• Email marketing
• ……And so on

Okay, you may be thinking, that is a hell lot to do just to bring in traffic so you can increase your revenue.

Indeed it is hard work. Traffic is important. No doubt about it.

But what about the other factor?

Think Conversion

You can easily tweak any parts of your marketing effort to increase your conversion from 1-1000%. All can be done in a matter of minutes.

How? Test, that is!

Can You Handle The World’s Best Taglines?

Attention-grabbing headlines are the ads for the ads. It can alone decide if the advertisement will be successful or wildly successful.

Taglines work in a similar way. It complements the product name. It sums up what the product is all about in a few words.

Sometimes a good tagline can make the difference between a outstanding product or an averagely mediocre one. Just like how headlines can influence the profitability of an ad.

Some of the most memorable taglines to me are:

Lexus: The relentless pursuit of perfection.

MasterCard: There are some things that money can’t buy. For everything else, there is MasterCard.

Nike: Just do it!

Kodak: Share moments. Share life

L’Oréal: Because I’m worth it.

Simply BRILLIANT!

What about yours? Have any taglines you particularly fancy? Or any you created yourself?

Share it with me, my friend…

I’m listening….

[tags]taglines, advertisement, online marketing, marketing, business, copywriting[/tags]

The Marketing Power That Lies Within ‘You’

You. Yes you!

Do you realize just how important you are?

As my treasured reader, I want to provide content that is of good value to you. Just so that the trouble you took to drop by is worth it.

If you notice something, I mentioned the word “You” a total of 8 times already. That translates to 14.5% word density with the word ‘you’. A significant amount.

If you are feeling incredulous, don’t be. I just want to stress to you the importance of the word…..

“YOU”

Everybody loves talking about themselves. Or for people to talk to them and about them.

It’s always about “You, you, you”, rather than “me, me, me”.

Is there any wrong with this? Nope.

In fact, it is perfectly normal human behavior for people to think about their own self-interest first.

When you keep using the word “you”, you make the opposite party feel good. They feel involved. They feel as if you are talking to them. Very naturally, a connection is forged…