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Negotiating With The Cab Driver – A Persuasion’s Tale

cabHappy greetings to all! 2008 is finally here. A successful and glorious year awaits you!

Are you revved up already?

I had a blast ushering the new year! I hope yours was just as good, if not better!

Today, I want to talk about an event I encountered when I went for a short getaway break with my friends to Kuala Lumpur, Malaysia, 5 days ago.

What I’m about to reveal to you soon ties in with some of the persuasion techniques I wrote about recently.

As you can guess from the title, it revolves around an affair concerning me, my friends and a certain cab driver.

Wanna hear more? Read on…

Warning: It is gonna be a long entry but an interesting one… That I assure you…

This is what happened

Over the weekend, I went up to Kuala Lumpur with 3 friends. There was the four of us – 2 guys, 2 gals. We wanted a good refreshing break after a whole hard year of work! And we certainly got it in Malaysia!


How To Build Trust Between You And Your Customers

Trust factor The trust factor.

Yes. The all important trust factor.

 

 

 

 

Usually, we just talk about producing quality service and fit your clients’ requirements.

However sometimes, it boils down just to if your clients trust you enough. You may have all the quality in the world, but if your client don’t trust you, that means no deal for you.

 

Think about it.

Do you realize you are more willing to listen to an offer or even make a purchase just because a friend recommended you?

See. It’s because you trust your friend. You are more inclined to take that first step to look into it.

Rather then toss them aside as you would for most other propositions that are blasted your way.

The ‘Trust’ factor. Remember it.

 

How To Establish THE Trust Factor

 

1. Communicate.

Talk to them. Understand their problems. And answer their every questions, queries and doubts.

Respond timely. Respect their time. Pay a lot of attention to their needs and try to fulfil them.


How To Get People To Open Up

Negative Body Language Have you ever met someone who is just simply closed to all ideas and suggestions?

One who is skeptical?

 

 

And one who cast a wary eye on just about anyone and everyone, maybe even his grandmother?

Actually, if you notice more closely…

You will notice one thing…

Most of these people usually exhibit this body language..

 

They Have Their Arms Folded!

 

Aha!

Arms folded. And their mind are also folded too.

If you unlock their arms, you unlock their mind.

Now…just how to unfold their arms?

Let me narrate to you a story…

 

I was having a meeting the other day at a company together with my colleagues and their management. We were presenting a collaboration plan.

A senior guy from the company just came in halfway to listen in for a while.

He had his arms folded – a sure tell-tale sign of skepticism and maybe to display his authority.

That caught my eye. Luckily, we had a hard copy of our presentation nearby, and I immediately grab it and went up to him. And presented to him with both my hands.


Discover Some Of The Greatest Headlines You Can Model After

headlines Usually when you…

  • Pick up the newspaper…
  • Come across a brochure…
  • See an incoming email..
  • Watch a commercial….

 

 

…What GRABS your attention?

 

A GREAT HEADLINE THAT IS!!!

 

A great headline acts like the ad – for the ad!

It catches the reader’s attention. Pull in his eyeball. Arouse his interest. And lure him to read on.

A good headline can make a significant difference to how well your marketing campaign go…and in turn affect how much profit you make!

It is no wonder that when we do testing – we must always test our headlines! That’s one of the most important factor to test.

Some of the best headlines has the some or a combination of following characteristics:

 

  • Benefit laden – What’s in it for me?
  • Curiosity inducing – I want to read more..
  • The “You” word – It’s always about me..me…me!
  • Storyline - A good story intrigues me…
  • Question-based – Nothing sets my mind buzzing with activity more than a question posed to me…


Are You Doing Email Marketing The Right Way?

 

Email Marketing When it comes to email marketing, a lot of marketers usually like to focus on one thing.

The size of the list.

 

How big is your list?” That’s the perennial favorite question of many.

And understandably so.

We all have an obsession about size.

You know. People say size matters. Maybe yea, for your spouse or lover. It does. At least for most.

When it comes to email marketing, while there is no doubt that size IS a major factor, however the more crucial question should be…

 

Is Your List Quality?

 

Yes. All else being equal, Quality should ALWAYS take precedence over QUANTITY.

Of course, having both quality and quantity is the ideal case.

Unfortunately in life, things are often not as ideal as we want, don’t you think so?

Why I emphasize about quantity is because for whatever marketing dollar we invest, we have to aim for the highest possible return of investment.

We want to be effective and efficient in our marketing.

Having said that, here are several issues for you – the email marketer – to seriously ponder…


How To Make Your Product Twice As Credible – And More – Than Your Nearest Competitors

branding Image courtesy of www.creation.uk.com

In this cut throat, competitive and merciless landscape that we live in, we have to be constantly on our toes.

We have to strive to move ahead from the rest of the pack.

It is a relentless pursuit to gain that competitive edge. The crucial advantage. One that is sustainable.

The question now is…

Are You Able To Prove That You Are More Credible Than Them?

If yes, good for you. Keep it going. And continue to build on it.

If not, all is not lost.

Quit fooling around, and get down to work RIGHT NOW!

Here are several key aspects YOU MUST take note and act on to become more credible and attractive than your competition…

1. Strong value proposition

State why is your product better?

How is it different from the rest?

How does it add value to your customers?

Could it be that it…

  • Is cost effective?
  • Is of premium quality?
  • Helps your customer save money?
  • Helps your customer save time?
  • Offers better durability and last longer?