Emails Can Kill Your Business…

Before you go "what the heck is this guy talking about", let me explain…

Now, I’m not about to suggest that you proclaim to the world that email sucks…

Nope, nothing of that sort.

What I want to talk about is not on whether email is effective as a marketing/business tool (it is!), but the way email is being used!

How is it so? Emails are great for presenting a pitch, passing complements as well as touching on positive messages. That’s fine.

It’s different when you send emails to someone to communicate doubts and debate/argue. It’s bad. Very bad…

Before I move further, I want to touch a bit on the subject of human psychology first.

In an offline sales pitch, you like to excite the senses of both sight and sound of your prospect.

That’s why you speak when you pitch. And you also show them documents, powerpoint presentation, video and so on when you want to strengthen your case.

When you speak…it appeals to their emotion…and when they can see…it appeals to their logic.

Internet Business Week

My friend, Ed, is organizing a series of talks on Internet Marketing and business from 19th to 24th June.

He will be sharing his insights on how to get started on earning your first dollar and beyond – using the power of the Internet.

Known him for years. A solid guy with solid content. No hype, no BS.

You can find out more here

=> http://edborhan.com/tabid/54/EntryID/4/Default.aspx

You can get the PDF brochure here

=> http://emoneymarketing.com/Internet-Business-Week.pdf

How To Screw Up Your Sales Pitch

You know sales is all about persuasion. It’s a lot about getting your prospects to see your point of view.

And getting him to feel the value of your product such that it is worthwhile for him to invest in it.

Obviously, if you are going to sell to him, you gotta talk to him. And often, that’s when shit happens.

That’s when the pitch often gets screwed up. This can happen even if you know your stuff….even if your product is excellent…even if your offer is compelling.

You must be wondering what could possibly go wrong? That will…if you….

TALK TOO MUCH!

Yes! That’s what a lot of salesmen tend to do. They get too engrossed in selling that they shove every single details down the poor throat of the suffocating prospects.

They will just go on…and on…and on…

Take a moment to pause here. And think.

When you sell, you are selling for whose reasons?

Your reasons? Or your prospect’s reasons?

Your prospect.

Your prospect buy because of his reasons.

6 Signs To Tell If He Doesn’t Give A Hoot To What You Are Saying

If you are a salesman, you may understand that it is vital to learn how to observe your prospect’s body language.

Is he listening to you?

Is he warming up to you?

is he buying your pitch?

Or is he simply plain disinterested? And shutting himself out and away from you?

You need to know. His body language will give you many hints. With that, you will be able to better understand if you are heading in the right direction.

And if you are not, you can prepare yourself to change the angle of your pitch rather than blabber on (a mistake I used to make…and still do sometimes!).

So what are the tell-tale signs?

Let me explain:

• He folds his arm (But could also be that he is feeling cold).
• He takes off and puts his glasses on the table during the conversation.
• He strums his fingers repeatedly on the table (tell-tale sign that he is getting impatient).
• He touches his neck repeatedly (meaning you are being a pain in the neck!).
• He looks over the top of his glasses (he is disapproving of what you are saying).

Optimizing Your Sales Process – Dissected!

If you are doing sales, you have to constantly think on how to maximize your effort.

And how you can create leverage on your sales process and get back exponential results…

To bring this further, let’s look take a leaf out of the most sought after marketer today.

Jay Abraham says there are only 3 ways to grow your business. Only 3.

• Grow your no. of customers
• Increase the frequency of your sales transactions
• Increase the value of your sales transaction

Now that can give a lot of insights on how you can optimize your sales process. And getting as much out of the initial sales transactions.

There are several stages in a sales process. Let’s examine them from start to finish…

Pre-Sales

Move the free line. Give something of value away for free. Not just any free things you can think of. That will serve as a no-risk bait for your prospect to commit to you.

For example, if you are selling a trading system, you may want to give a free booklet on trading strategies. Something related, and packed with good value.

What Do You NEVER Do When You Entertain A Customer?

Very often when you do business, you have to entertain your client. Sometimes it can be a dinner. Or a drink out. Or maybe even golf.

You just do what it takes to seal the deal.

Now, entertaining a client is a fine art. You may laugh along with him, even when his jokes are not funny…listen to his needs and grouses…agree with him on discussed issues…basically doing everything right to make him like you.

All well and good. You are on the right track…

BUT…remember NEVER ever to do one thing…

The one thing that may seems so small on the surface but may swing the favor against you…

That is when it comes to payment…and when you rightly foot the bill…NEVER NEVER EVER ask for a receipt in your client’s presence.

NEVER!

Why?

When you do so, you make your client feel that he is just part of a business set up. And that entertaining him just means incurring business expenses to get his business.

You want to go beyond that. You want to make him feel like he is a friend. A friend worth spending on. A friend whose time and relationship you value a lot.