Optimizing Your Sales Process - Dissected!

If you are doing sales, you have to constantly think on how to maximize your effort.

And how you can create leverage on your sales process and get back exponential results…

To bring this further, let’s look take a leaf out of the most sought after marketer today.

Jay Abraham says there are only 3 ways to grow your business. Only 3.

• Grow your no. of customers
• Increase the frequency of your sales transactions
• Increase the value of your sales transaction

Now that can give a lot of insights on how you can optimize your sales process. And getting as much out of the initial sales transactions.

There are several stages in a sales process. Let’s examine them from start to finish…

Pre-Sales

Move the free line. Give something of value away for free. Not just any free things you can think of. That will serve as a no-risk bait for your prospect to commit to you.

For example, if you are selling a trading system, you may want to give a free booklet on trading strategies. Something related, and packed with good value.

For Business Owners: Overlook The Pareto’s Law In Marketing If You Want To Fail…

In case you are wondering what the heck is the Pareto’s Law, let me explain to you.

Simply put, it is the 80/20 rule.

How important is the Pareto’s Law to marketing and your business?

Very.

Let’s see. Applying this law to your business, you will discover that 20% of your customers will provide 80% of your revenue.

So what do you do to these group of premium customers?

Concentrate On Marketing More To Them, Silly!

I want you to think about the following questions:

• Who are your major customers?
• Do you treat them well?
• Do your understand their NEEDS? And more importantly, their WANTS?
• Are you following up with them?
• Are you providing value to them?
• Do you sell more than 1 time to them?
• If yes, how many times more?

After you have done so, do more of these:

1. Give them the best treatment you can. Nothing less than VIP!

2. Stimulate their desires

3. Keep selling to them!

4. Repeat the whole cycle…