Sometimes, people like to make things over-complicated…when things may be better just…simple.

Yeah. Simple often works. We just need to get our head down and follow it.

Just as simplicity in trading stocks work, it does also when it comes to marketing online. Or even offline for that matter.

So here are some simple rules I’m gonna lay down for you.

If you wanna win in the market, then concentrate on having…

• More products (and higher priced ones)
• More prospects, customers & affiliates (or distributors)
• More selling transaction frequency (doing more follow ups, cross-selling, up-selling)
• More testing and tweaking and optimizing (to optimize and boost conversion)
• More copywriting (or sales pitching)
• More JV Managers (Help you recruit more affiliates/distributors)
• More traffic

Hey’ it ain’t that difficult isn’t it?

Simple plan and it will work – provided you get to WORK – NOW!.

Ready. Fire. Aim.

Go for it, tiger!

All Success,

P.S I just launched my premium software sections. It’s filled with powerful software and tools you can use to give your online business a serious boost!

P.P.S If you have not joined my membership yet…why not? It’s free. And did I mentioned the loads of testimonials I’m getting for the bonus reports I’m making available there? Join NOW!

[tags]E-MoneyMarketing, business, affiliates, JV manager, prospects, customers, distributors sales techniques, online marketing[/tags]

---
Related Articles at E-MoneyMarketing:

Online Marketing Success Cycle
Educational Blogs That Are Worth My (And Most Probably Your) Time
Internet Business Week
7 Immutable Laws Of Affiliate Marketing Success

To do so, the keyword to focus here is on “relevance“.

It’s no longer just about having the best product or services. It’s also a lot about giving YOUR customer what he WANTS.

What he wants to know…hear…see…feel…taste…smell…, you wanna give it to him. And your eventual profits will thank you for it. Heck, he probably will himself too!

Precisely because of this, we have to appreciate just how important customer segmentation is to your business.

Customer segmentation is critical as it help you provide a better user experience and definitely a better conversion rate. Because you are reaching out to a targeted audience group.

Depending on how you do your segmentation and the areas you target, it can provide you a valuable insight on what your customer base is like. Such as knowing exactly:

• What your customers are buying?…
• Your customers’ preferences…
• Who are your most profitable customers?…
• Who are your least profitable customers?…
• The demographics of your user/customer base…

When you speak your customers’ language, and recognize their needs in a way that makes sense to them, you can look forward to a very fulfilling business journey.

I will leave you with an example of how Motley Fool (fool.com) does their member segmentation when visitors sign up to their site.

Step 1 (Keying in of email address)

• No name field
• Single opt in

Step 2 (Keying in preferences, trading habits, and address)

Very good segmentation process.

Does this gives you a better idea of customer profiling already? Hope this triggers more ideas for you on how to better segment your target audience.

As always, I wanna know what YOU think. Shoot them all!

All Success,

[tags]E-MoneyMarketing, customer segmentation, customer profiling, customer preferences, customer demographics, marketing relevance, online marketing, targeted customer[/tags]

---
Related Articles at E-MoneyMarketing:

Customer Is ALWAYS Right – Or Is He?
Customer Support – Make or break with it!
A Secret Tool To Spy On Your Site’s Visitor (For Greater Sales Conversion)
Testimonials

If you are doing sales, you have to constantly think on how to maximize your effort.

And how you can create leverage on your sales process and get back exponential results…

To bring this further, let’s look take a leaf out of the most sought after marketer today.

Jay Abraham says there are only 3 ways to grow your business. Only 3.

• Grow your no. of customers
• Increase the frequency of your sales transactions
• Increase the value of your sales transaction

Now that can give a lot of insights on how you can optimize your sales process. And getting as much out of the initial sales transactions.

There are several stages in a sales process. Let’s examine them from start to finish…

Pre-Sales

Move the free line. Give something of value away for free. Not just any free things you can think of. That will serve as a no-risk bait for your prospect to commit to you.

For example, if you are selling a trading system, you may want to give a free booklet on trading strategies. Something related, and packed with good value.

Get them to opt in to receive their freebie.

Follow up

Email them. Follow up with them with more valuable information. And pre-sell your product. Tell them how your product can help them or their business.

Give real examples. Give specific case studies. Focus on the ROI. Educate and empower them…

All these while…always follow up, follow up, follow up…

Sales Page

Write a compelling sales copy for your product. Highlight your prospect’s problems. And aggravate it. Make them feel the pain.

Provide them the solution that your product is supposed to give. Sweeten the deal by piling on the bonuses. Do a risk reversal by giving them a free trial or money back guarantee.

That’s copywriting 101.

That said, you can also look to incorporate an up-sell element on the sales page itself.

Take a look at Amazon.com. They have subtle up-selling components such as:

“Best Value” - Buy 2 books at 20% discount…

“Customer who have bought this item have also bought this”         

- Cross-selling related products

“Special offers & promotions”

All these are done aimed at one thing – getting the customers to spend more.

And Amazon does this very well. Godaddy is another example of having good a up-selling platform in place. Their’s are a bit more direct and in-your-face though. That said, it is still effective in getting them more profit.

Pre-payment

When they are about to make payment. Bring them to a page whereby they can choose to buy a best value package (e.g. Buy 2 get 1 free). Or they can move on to buy the intended item.

Again – getting customers to spend more when they are already in the buying mood.

You want them to act. Not tomorrow. Not the day after tomorrow. Now.

So to do that, you gotta instill some urgency. Introduce one-time offers. Set a deadline. Tell them if they buy now, they 20% off…or they get 2 more bonuses…

Push that scarcity factor. And get them to take the action of buying NOW!

Thank you page

At this juncture, re-affirm their buying decision. Congratulate them on a great investment. And tell them to get them started.

This will help reduce refund rates also as to get them to really reap the benefit of your product. That will increase customer loyalty to you.

You can use this opportunity to up-sell another related product.

After Sales

As you already know by now…follow up some more!

Ask them how they are doing. Tell them how to get the most out of their investment in your product. Let them know you genuinely care for them as a customer.

Get them to be also be your affiliate. Your customers already know about you and your product. They will make very good referrals to you if they like your product.

Profile your customers.

Know who are your repeat customers and who spend the most on your products. The Pareto’s Law applied in business and marketing is hugely important.

Focus on getting them to spend some more. And treat them well.

We talk a lot about the selling process. But remember your product is important as well. You don’t want all your marketing and sales effort to go down the drain just because of your customer’s dissatisfaction with your product.

So there you have it. As we go through the sales stages I mentioned above, you can see how we can increase

- No. of customers (via referrals and more follow ups)

- Frequency of transactions (via up-selling and cross-selling)

- Value of transactions (via up-selling)

This process constitutes a whole profit center by itself with a full sales process with many branches. And it applies very much offline as well as it is online.

Where you can go from here onwards is to simply….rinse and repeat!

Grow many profit centers. Multiply them and incorporate the selling process as described above for each of these profit centers.

As usual, let me know what you think. You have more ideas on how to optimize your business? Share them here and we can discuss!

All Success,

P.S By the way, Tucson SEO Solutions compiled a very comprehensive list of do-follow blogs. Very useful list if you are into SEO and looking for good link backs.

[tags]E-MoneyMarketing, business, sales optimization, business optimization, up-selling, cross-selling, pareto law, Jay Abraham[/tags]

---
Related Articles at E-MoneyMarketing:

Testimonials
Simple 4 Step Workflow to Online Marketing Success
Common Words That Kill Your Sales Process
The Power of Referral Marketing

In case you are wondering what the heck is the Pareto’s Law, let me explain to you.

Simply put, it is the 80/20 rule.

How important is the Pareto’s Law to marketing and your business?

Very.

Let’s see. Applying this law to your business, you will discover that 20% of your customers will provide 80% of your revenue.

So what do you do to these group of premium customers?

Concentrate On Marketing More To Them, Silly!

I want you to think about the following questions:

• Who are your major customers?
• Do you treat them well?
• Do your understand their NEEDS? And more importantly, their WANTS?
• Are you following up with them?
• Are you providing value to them?
• Do you sell more than 1 time to them?
• If yes, how many times more?

After you have done so, do more of these:

1. Give them the best treatment you can. Nothing less than VIP!

2. Stimulate their desires

3. Keep selling to them!

4. Repeat the whole cycle…

Your year-end profit sheet will thank you for this.

From here, we can also learn one lesson.

Some people spend a lot of time to gather new customers. That is good. However DO NOT neglect your current customers. Especially those major ones!

Remember – it is easier to sell to your current customers than acquiring new ones. Your back-end sales will drive most of your revenue! Concentrate on building up your relationship with your best customers!

As usual, let me know what you think.

All Success,

[tags]E-MoneyMarketing, business, backend profits, marketing, pareto’s law, customers, business optimization[/tags]

---
Related Articles at E-MoneyMarketing:

Optimizing Your Sales Process – Dissected!
Testimonials
5 Steps To Perform Your Market Analysis
Maverick Rules To Business