Recession? Don’t Join ‘Em. Beat ‘Em.

I came across some recession-beating tips from Bob Bly – one of the best direct response marketers you can find.

He got them from BusinessWeek.

I thought these tips are pretty
neat and useful. So I’m putting them here for your benefit.

Enjoy!

***5 ways to thrive in a recession***

BusinessWeek recently gave these 5
suggestions for navigating
your business through the
current economic storm:

1–Don’t panic. Cycles happen.
Sometimes they happen hard, but
we’ll come back around eventually.

2–Keep marketing. Slowdowns are an
ideal time to snatch up
market share.

3–Stick to your focus.
Don’t water down your message in a
misguided attempt to widen
your market appeal.

4–Don’t go "discount crazy."
If you keep offering "special
deals," eventually the deals are no
longer special… and
customers learn to wait for the
next deal instead of buying
right now.

5–Have a plan. You can’t wish the
crisis away by ignoring it.

Have a fantastic weekend,

And as usual, let me know your thoughts.

All success,

Jag Foo

101 Greatest Headlines You Can Model For Your Sales Copy

Any good marketer worth his salt will tell you that one of the most important, if not the most important, aspect of a sales copy is….the headline.

The headline is the first thing a prospect see when he looks at an advertisement. The headline is the advertisement…FOR the advertisement.

If you don’t grab the attention of your prospect there and then, he is gonna leave. Period.

And precisely because of this, copywriters spend hours tweaking the headlines, split testing different versions, to determine which gives the best conversion rate.

You will be surprised just how much a good headline can out-pull a less attention-grabbing variant (with all else being equal e.g. benefit, offer, guarantee etc).

What makes a good headline? We are looking at something that incorporate the one of the following (or a combination of them) :

• Compelling benefit for prospects (What’s in it for me?)
• Curiosity factor (cliff hanger style…)
• Personalization (YOU.., your name…)
• Specificity (exact numbers and figures)
• Thought-inducing (What if you can…? What if you are able…? If I tell you that you can do….?)

10 Advertisements That Make You Think

This post will be all about advertisements – 10 to be exact – that will make you THINK. And IMAGINE.

So seat back and brace yourself for an image advertising blitz that will assault your senses.

So which of these will set your neurons blazing the most? Share it with us!

1. Lego

2. Smart

3. Smart

4. N24

5. Olay

6. Greenpeace

7. Mazda

8. Videocon

9.  Harley Davidson

10. Fayreform

All Success,

[tags]E-MoneyMarketing, advertising, print advertising[/tags]