If you notice, there is increasing competition in advertising. More and more companies are getting in on the online space.

Just take a look at Google Adwords. A keyword like “window cleaning company” can cost an average of $4.44 per click!

You better have a good ad that can give you a high click through rate (CTR) as well as a solid landing page/sales pitch to have any kind of ROI.

Thankfully…there is an alternative traffic that you can get such clicks at almost half the cost…sometimes less…and still retain the quality of the traffic.

The answer – content network. Specifically the placement targeting.

If you don’t know yet, Google has a HUGE network of sites that carry their contextual ads. These sites will show ads that are relevant to the pages’ content.

It’s amazing that most people are focused on the search network and are completely forgoing the content network. And the content network can be a source of huge volume of traffic.

Now for advertisers who are using content network, most are targeting via keywords.

But keyword targeting can be pretty untargeted considering that the default matching is set to “broad”.

Placement targeting is different. You can actually choose which sites you want your ad to appear on. That means you can choose the highest traffic sites…the sites with the most backlinks…the most relevant sites to place your ad. This is an incredibly powerful ad platform for you.

Don’t forget – unlike the search network – you can also use image ads in addition to text ads. So that widens your targeting possibilities.

If any of you use content  network placement targeting, I like to hear your experiences on it.

To your success,

Jag Foo

P.S 

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If your answer is yes, let me ask you a simple question.

How do you measure branding? How can you measure how much your “brand” has increased as a result of your marketing campaigns?

The answer is that there isn’t a exact way to measure. Branding is intangible. It’s hard to quantify.

And for that reason, I prefer the direct response marketing approach. Because ultimately, a success business is judged upon sales and profit.

I much prefer going into campaigns that let me track my ROI. So I know what to improve to get better results. As well as what to discard. Now, I’m sure this topic will no doubt be a controversial one.

Thurs I’ll leave you with John Forde’s views on this particular subject. It’s a very good read.

Do "Brands" Really Matter?

By John Forde

Ad agency guys love brands. They love brand-driven advertising too.
On the website for Ogilvy & Mather, the agency founded by legendary ad man David Ogilvy, I once saw the phrase "We’re all about brands."

Poor old Ogilvy probably did a double-tumble tailspin in his grave.

As readers of Early to Rise know, I love to trash the whole idea of brand marketing. And I’m not alone. The entire direct-response industry leans away from it.

It’s just not in our blood. And not for no reason.
Brand-based marketing logic, after all, is the planning you see behind all those Super Bowl commercials that make you laugh but sell nothing.

It’s the thinking behind sleek, wordless billboards and print ads that leave you scratching your head. ("Hmm," you say to yourself, "I feel vaguely sexy… and crave salted pork products… but I have no idea why.")

But the main reason we in the measurable, quantifiable world of direct response reject the strategy of introducing a product based on brand is because it is usually a long, laborious, and not measurably effective process.

And, far too often, an exercise in self-adulation. But not much more.

However – and you’d better sit down for this – it turns out there’s at least one area in the world of direct response where… yes… even yours truly can spot some value in pumping up the profile of a product’s brand.

Not just a small area. A huge one. Very big.
How so?

How E-Mail Relationships Change Everything

Used to be, every marketing piece that went to your target customers was in an envelope, sent cold to a rented list. Your prospect didn’t know you from Adam.

Brand mattered little, because you had little footing with the prospect in the first place. Benefits and features, instead, told the story.
Then we started marketing online.

You can now endorse products you’re pretty sure your readers will want. And if you’re right, they’ll even buy.

Continuing to offer them good products deepens that trust cycle. And your brand takes on an even brighter shine. Every subsequent sale, even for higher-priced stuff, gets that much easier.

Of course, bungle it and you’ll lose your brand power pretty darn fast. But there’s no denying it – the deeper this cycle goes, the more valuable that idea of a brand becomes.

The new customer becomes the loyal customer. Ready to spend more, too. Not just a little, but often by multiples. And you’re soon selling lots of specialty items to your serious fans.

This is where fortune building begins.

Yet again, a lot of this depends on how well you lay the groundwork… on having quality information to offer your prospects, right up front.
And that has to happen long before the marketers and copywriters come along.

[Ed. Note: To get more of copywriting expert John Forde's wisdom and insights into marketing (and much more), sign up for his free e-letter, Copywriter's Roundtable. Get a free report about 15 deadly copy mistakes and how to avoid them when you sign up today.

You can start your own powerful e-mail marketing business in just 5 days with help from ETR's team of experts. In ETR's Internet Business-Building DVD Library, you'll discover how to build a website and pick a product.

Plus, you'll learn about product marketing, customer list building, joint venture and affiliate marketing, search engine optimization, pay-per-click marketing and Google AdWords, content creation, and much more. Pick up this A-to-Z business-building program before July 18 at 5:00 p.m. Eastern, and you can save $200 AND get a $2,000 bonus.]

All success,

Jag Foo

[tags]EMoneyMarketing, Guest Blogger, branding, direct response marketing[/tags]

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It’s got all ingredients. I swear!

It sucks you in. It keeps you attention. And it get’s an emotional reaction out of you. All critical responses that any adverts will aim to get out of their audience.

If this ad doesn’t get you, nothing will!

P.S Mastercard’s tagline is just priceless. Who’s their copywriter?

Freaking brilliant!

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Discover Some Of The Greatest Headlines You Can Model After

I came across some recession-beating tips from Bob Bly – one of the best direct response marketers you can find.

He got them from BusinessWeek.

I thought these tips are pretty
neat and useful. So I’m putting them here for your benefit.

Enjoy!

***5 ways to thrive in a recession***

BusinessWeek recently gave these 5
suggestions for navigating
your business through the
current economic storm:

1–Don’t panic. Cycles happen.
Sometimes they happen hard, but
we’ll come back around eventually.

2–Keep marketing. Slowdowns are an
ideal time to snatch up
market share.

3–Stick to your focus.
Don’t water down your message in a
misguided attempt to widen
your market appeal.

4–Don’t go "discount crazy."
If you keep offering "special
deals," eventually the deals are no
longer special… and
customers learn to wait for the
next deal instead of buying
right now.

5–Have a plan. You can’t wish the
crisis away by ignoring it.

Have a fantastic weekend,

And as usual, let me know your thoughts.

All success,

Jag Foo

[tags]E-MoneyMarketing, recession, marketing[/tags]

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The headline is the first thing a prospect see when he looks at an advertisement. The headline is the advertisement…FOR the advertisement.

If you don’t grab the attention of your prospect there and then, he is gonna leave. Period.

And precisely because of this, copywriters spend hours tweaking the headlines, split testing different versions, to determine which gives the best conversion rate.

You will be surprised just how much a good headline can out-pull a less attention-grabbing variant (with all else being equal e.g. benefit, offer, guarantee etc).

What makes a good headline? We are looking at something that incorporate the one of the following (or a combination of them) :

• Compelling benefit for prospects (What’s in it for me?)
• Curiosity factor (cliff hanger style…)
• Personalization (YOU.., your name…)
• Specificity (exact numbers and figures)
• Thought-inducing (What if you can…? What if you are able…? If I tell you that you can do….?)

I’m gonna leave you with the a list of the 100 Greatest Headlines – compiled by Jay Abraham – one of the most renowned marketing consultant in the world.

Read through them and see how many of them incorporates the above pointers. And you will know what I mean.

Do let me know which of these headlines you like the best. And why. Enjoy!

1. “The Secret Of Making People Like You”

2. “A Little Mistake That Cost A Farmer $3,000 A Year…”

3. “Advice To Wives Whose Husbands Don’t Save Money – By A Wife”

4. “The Child Who Won The Heart Of All”

5. “Are/Were You Ever Tongue-Tied At A Party?”

6. “How A New Discovery Made A Plain Girl Beautiful”

7. “How To Win Friends And Influence People”

8. “The Last 2 Hours Are The Longest And Those Are The 2 Hours You Save”

9. “Who Else Wants A Screen Star Figure?”

10. “Do You Make These Mistakes In English?”

11. “Why Some Foods “Explode” In Your Stomach?”

12. “Hands That Look Lovelier In 24 Hours – Or Your Money Back!”

13. “You Can Laugh At Money Worries If You Follow This Simple Plan”

14. “Why Some People Almost Always Make Money In The Stock Market”

15. “When Doctors “Feel Rotten”, This Is What They Do…”

16. “It Seems Incredible That You Can Offer These Signed Original Etchings – For Only $5 Each.”

17. “Five Familiar Skin Troubles – Which Do You Want To Overcome?”

18. “Which Of These $2.50 To $5 Best Sellers Do You Want – For Only $1 Each?”

19. “Whoever Heard Of A Woman Losing Weight – And Enjoying 3 Delicious Meals At The Same Time”

20. “How I Improve My Memory In One Evening…”

21. “Discover The Fortune That Lies Hidden In Your Salary.”

21. “Doctors Prove 2 Out Of 3 Women Can Have More Beautiful Skin In 14 Days”

22. “How I Made A Fortune With A “Fool Idea”…”

23. “How Often Do You Hear Yourself Saying: “No, I Haven’t Read It: I’ve Been Meaning To!”

24. “Thousands Have This Priceless Gift – But Never Discover It!”

25. “Whose Fault When Children Disobey?”

26. “How A “Fool Stunt” Made Me A Star Salesman”

27. “Have You  Had These Symptoms Of Exhaustion?”

28. “How A New Kind Of Clay Improved My Complexion In 30 Minutes.”

29. “161 Ways To A Man’s Heart – In This Fascinating Book For Cooks.”

30. “Profit That Lie Hidden In Your Farm.”

31. “Is The Life Of A Child Worth $1 To You?”

32. “Everywhere Women Are Raving About This Amazing New Shampoo!”

33. “Do You Do Any Of These Ten Embarrassing Things?”

34. “Six Types Of Investors – Which Group Are You In?”

35. “How To Take Out Stains … Use (Product Name) And Follow These Easy Directions”

36. “Today .. Add $10,000 To Your Estate – For The Price Of A New Hat.”

37. “Does You Child Ever Embarrass You?”

38. “Is Your Home Picture-Poor?”

39. “How To Give Your Children Extra Iron – These 3 Delicious Ways…”

40. “To People Who Want To Write – But Can’t Get Started.”

41. “This Almost Magical Lamp Lights Highway Turns Before You Make Them.”

42. “The Crimes We Commit Against Our Stomach.”

43. “Thousands Have Benefited From This Special……., Have You?”

44. “They Laughed When I Sat Down At The Piano – But When I Started To Play…”

45. “Throw Away Your Oars/ Sack Your Boss…”

46. “How To Do Wonders With A Little Land!”

47. “Who Else Wants Light Cake – In Half The Mixing Time?”

48. “Pierced By 301 Nails… Retains Full Air Pressure.”

49. “No More Back-Breaking Garden Chores For Me – Yet Ours Is Now The Show Place Of The Neighbourhood”

50. “To Men Who Want To Quit Work Someday.”

51. “How To Plan Your house To Suit Yourself.”

52. “Call Back These Great Moments At The Opera.”

53. “Lost My Bulges…And Saved Money Too!”

54. “Right And Wrong Farming Methods – And Little Pointers That Will Increase Your Profits”

55. “New Cake-Improver Gets Your Compliments Galore…”

56. “Imagine Me…Holding An Audience Spellbound For 30 Minutes…”

57. “This Is Marie Antoinette – Riding To Her Death.”

58. “Did You Ever See A “Telegram” From Your Heart?”

59. “Now Anyone ….Can Do The Job For You.”

60. “New Shampoo Leaves Your Hair Smoother – Easier To Manage”

61. “It’s A Shame/Pity For You Not To Make Good Money – When These Men Do It So Easily”

62. “Thousands Now Play When They Never Thought They Could.”

63. “Great New Discovery Kills Kitchen Odors Quick – Makes Indoor Air “Country-Fresh”

64. “Announcing….The New Edition Of The Encyclopedia That Makes It Fun To Learn Things”

65. “For The Women Who Is Older Than She Looks.”

66. “Here’s A Quick Way To Break Up A Cold.”

67. “76 Reason Why It Should Have Paid You To Answer Our ADA Few Months Ago.”

68. “Suppose This Happened On Your Wedding Day!”

68. “Are We A Nation Of Low-Brows?”

69. “What Everybody Ought To Know… About This Stock And Bonds Business.”

70. “Money Saving Bargains From America’s Oldest Diamond Discount House.”

71. “Greatest Gold-Mine Of Easy “Things To Make” Ever Crammed Into One Big Book.”

72. “17,000 blooms from a single plant.”

73. “In two seconds, Bayer aspirin begins to dissolve in your glass.”

74. “Six times whiter washes”

75. “Melts away ugly fat.”

76. “Tastes like you just picked it.”

77. “At 60 miles per hour, the loudest noise in the Rolls-Royce is the electric clock.”

78. “They laughed when I sat down – but when I started to play…”

79. “How a bald headed barber saved my hair…”

80. “Shrinks hemorrhoids without surgery.”

81. “9 out of 10 decorators use Wundaweave Carpets for long life at low cost.”

82. “Relives congestion in all 7 nasal passages instantly.”

83. “Here’s what you do to get rid of pimples fast.”

84. “Before Wheezo hay fever medication made you drowsy – with Wheezo you can have relief and be alert.”

85. “Announcing: Guided missile spark plugs.”

86. “Ours Alone! Persian lamb originals – only $15.40.”

87. “Does she or doesn’t she – only her hair dresser knows for sure..”

88. “Would you believe it? I have a cold!”

89. “Pour yourself a new engine.”

90. “Starting July 5th – the Atlantic Ocean becomes only 1/5th wide.”

91. “Floats fat right out of your body.”

92. “What everybody ought to know about the stock and bond business.”

93. “Aunt Mary, who never married…”

94. “When you’re weary with daytime fatigue, take Alka Seltzer.”

95. “Don’t invest one cent of your hard-earned money until your check this guide.”

96. “If you can count to eleven, you can increase your speed and skill at numbers..”

97. “The difference in premium gasoline is in the additives.”

98. “See what happens when you crush our executive baggage – nothing!”

99. “If you’ve already taken your vacation, don’t read this. It will break your heart.”

100. “It took 24 years and genetic engineering to make this product possible.”

101. “This is so powerful that it is almost illegal…”

All Success,

[tags]E-MoneyMarketing, advertisement, sales copy, copywriters,split testing, copywriting, headlines, benefit, offers, guarantee[/tags]

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This post will be all about advertisements – 10 to be exact – that will make you THINK. And IMAGINE.

So seat back and brace yourself for an image advertising blitz that will assault your senses.

So which of these will set your neurons blazing the most? Share it with us!

1. Lego

2. Smart

3. Smart

4. N24

5. Olay

6. Greenpeace

7. Mazda

8. Videocon

9.  Harley Davidson

10. Fayreform

All Success,

[tags]E-MoneyMarketing, advertising, print advertising[/tags]

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