Get Targeted Ads On The Cheap

If you notice, there is increasing competition in advertising. More and more companies are getting in on the online space.

Just take a look at Google Adwords. A keyword like “window cleaning company” can cost an average of $4.44 per click!

You better have a good ad that can give you a high click through rate (CTR) as well as a solid landing page/sales pitch to have any kind of ROI.

Thankfully…there is an alternative traffic that you can get such clicks at almost half the cost…sometimes less…and still retain the quality of the traffic.

The answer – content network. Specifically the placement targeting.

If you don’t know yet, Google has a HUGE network of sites that carry their contextual ads. These sites will show ads that are relevant to the pages’ content.

It’s amazing that most people are focused on the search network and are completely forgoing the content network. And the content network can be a source of huge volume of traffic.

Now for advertisers who are using content network, most are targeting via keywords.

But keyword targeting can be pretty untargeted considering that the default matching is set to “broad”.

To Focus On Branding Or Not?

Branding. Do they matter? Is it important to focus on them?

If your answer is yes, let me ask you a simple question.

How do you measure branding? How can you measure how much your “brand” has increased as a result of your marketing campaigns?

The answer is that there isn’t a exact way to measure. Branding is intangible. It’s hard to quantify.

And for that reason, I prefer the direct response marketing approach. Because ultimately, a success business is judged upon sales and profit.

I much prefer going into campaigns that let me track my ROI. So I know what to improve to get better results. As well as what to discard. Now, I’m sure this topic will no doubt be a controversial one.

Thurs I’ll leave you with John Forde’s views on this particular subject. It’s a very good read.

Do "Brands" Really Matter?

By John Forde

Ad agency guys love brands. They love brand-driven advertising too.
On the website for Ogilvy & Mather, the agency founded by legendary ad man David Ogilvy, I once saw the phrase "We’re all about brands."

Best Commercial – Ever!

This got to be one of the best commercials – ever!

It’s got all ingredients. I swear!

It sucks you in. It keeps you attention. And it get’s an emotional reaction out of you. All critical responses that any adverts will aim to get out of their audience.

If this ad doesn’t get you, nothing will!

P.S Mastercard’s tagline is just priceless. Who’s their copywriter?

Freaking brilliant!

Recession? Don’t Join ‘Em. Beat ‘Em.

I came across some recession-beating tips from Bob Bly – one of the best direct response marketers you can find.

He got them from BusinessWeek.

I thought these tips are pretty
neat and useful. So I’m putting them here for your benefit.

Enjoy!

***5 ways to thrive in a recession***

BusinessWeek recently gave these 5
suggestions for navigating
your business through the
current economic storm:

1–Don’t panic. Cycles happen.
Sometimes they happen hard, but
we’ll come back around eventually.

2–Keep marketing. Slowdowns are an
ideal time to snatch up
market share.

3–Stick to your focus.
Don’t water down your message in a
misguided attempt to widen
your market appeal.

4–Don’t go "discount crazy."
If you keep offering "special
deals," eventually the deals are no
longer special… and
customers learn to wait for the
next deal instead of buying
right now.

5–Have a plan. You can’t wish the
crisis away by ignoring it.

Have a fantastic weekend,

And as usual, let me know your thoughts.

All success,

Jag Foo

101 Greatest Headlines You Can Model For Your Sales Copy

Any good marketer worth his salt will tell you that one of the most important, if not the most important, aspect of a sales copy is….the headline.

The headline is the first thing a prospect see when he looks at an advertisement. The headline is the advertisement…FOR the advertisement.

If you don’t grab the attention of your prospect there and then, he is gonna leave. Period.

And precisely because of this, copywriters spend hours tweaking the headlines, split testing different versions, to determine which gives the best conversion rate.

You will be surprised just how much a good headline can out-pull a less attention-grabbing variant (with all else being equal e.g. benefit, offer, guarantee etc).

What makes a good headline? We are looking at something that incorporate the one of the following (or a combination of them) :

• Compelling benefit for prospects (What’s in it for me?)
• Curiosity factor (cliff hanger style…)
• Personalization (YOU.., your name…)
• Specificity (exact numbers and figures)
• Thought-inducing (What if you can…? What if you are able…? If I tell you that you can do….?)

10 Advertisements That Make You Think

This post will be all about advertisements – 10 to be exact – that will make you THINK. And IMAGINE.

So seat back and brace yourself for an image advertising blitz that will assault your senses.

So which of these will set your neurons blazing the most? Share it with us!

1. Lego

2. Smart

3. Smart

4. N24

5. Olay

6. Greenpeace

7. Mazda

8. Videocon

9.  Harley Davidson

10. Fayreform

All Success,

[tags]E-MoneyMarketing, advertising, print advertising[/tags]