How To Screw Up Your Sales Pitch
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You know sales is all about persuasion. It’s a lot about getting your prospects to see your point of view.
And getting him to feel the value of your product such that it is worthwhile for him to invest in it.
Obviously, if you are going to sell to him, you gotta talk to him. And often, that’s when shit happens.
That’s when the pitch often gets screwed up. This can happen even if you know your stuff….even if your product is excellent…even if your offer is compelling.
You must be wondering what could possibly go wrong? That will…if you….
TALK TOO MUCH!
Yes! That’s what a lot of salesmen tend to do. They get too engrossed in selling that they shove every single details down the poor throat of the suffocating prospects.
They will just go on…and on…and on…
Take a moment to pause here. And think.
When you sell, you are selling for whose reasons?
Your reasons? Or your prospect’s reasons?
Your prospect.
Your prospect buy because of his reasons.
And how the heck are you going to sell to him when you just keep talking and not start asking about his needs?
You could very well have been boring the nuts out of him.
Telling Is Not Selling. Asking Is.
Instead of going on like a torrent of gushing water, talk and ask intermittently.
Give information, benefits. And then ask. Information…benefits…ask.
Repeat.
Engage your prospect. Find out what he really wants. And zoom in on that. And keep hitting him with information he wants to know.
You are much more likely to snag a deal with this approach.
Why am I writing on this? Because I’m the kind who can go on and on. Or rather I used to be. It was a very very bad habit. I hold my hands on that. So now I’m sharing with you all my bad stuff. Don’t repeat my mistakes.
Lucky for me, I have made the conscious effort to change. Have you? Are you guilty of the above?
If yes, you know what to do now right?
As usual, let me know what you think. I’m all ears.
All Success,
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