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Posts from August 2010

Little-Known (But Helpful) Resource For Direct Marketers

National Mail Order Association If you are a direct marketer who does direct mail…email marketing…sales copywriting…or any related direct response activities…then you owe it to yourself to check this little known resource out:

=> National Mail Order Association (NMOA) 

 

I actually got to know about this site through the legendary mail order marketer, Jim Straw.

NMOA is an organization founded by mail order veteran Paul Muchnick. And the goal is to help small to medium business expand their business through direct marketing and mail order.

Here’s what you will get with NMOA (FREE subscription):

  • Educational information to grow your business
  • Useful direct marketing and mail order sales tactics
  • Networking opportunities and important industry contacts
  • Access to direct marketing related supplies and service providers

I like how it works at NMOA because the people behind the organization are businessmen themselves. And their goals are allied with yours – to enable you to increase your sales with lesser costs.

Bottom line – this is a place full of valuable resources and contacts.

And if you are in business, this is for you, even if you are located out of the US.


Boost Your Productivity – Quit Being A Slave To Emails

Editor Note: I originally wrote this piece as a guest article to share with the readers from esteemed copywriter, John Forde’s Copywriter Roundtable’s newsletter.

I’m re-producing it here for your reading pleasure. I hope you enjoy reading it like I’ve writing it.

image7Here’s a question to think about.

How many of you read the email as virtually the first
thing you do when you turn on the computer?

Recent studies show that a whopping 65.3% of us do so.

For the longest time, that includes me as well.

And here’s the thing…

Don’t you find that once you are deep in your
reading and replying of emails,
you can be buried there for hours?

And you will soon find yourself wasting so much time that
you did not get much done?

If you are nodding your head in agreement, then
this is something you might want to address.

But first, just why are we often addicted to emails?

There’s a psychological reason for this.

And that’s our subconscious craving for attention.