Get Targeted Ads On The Cheap

If you notice, there is increasing competition in advertising. More and more companies are getting in on the online space.

Just take a look at Google Adwords. A keyword like “window cleaning company” can cost an average of $4.44 per click!

You better have a good ad that can give you a high click through rate (CTR) as well as a solid landing page/sales pitch to have any kind of ROI.

Thankfully…there is an alternative traffic that you can get such clicks at almost half the cost…sometimes less…and still retain the quality of the traffic.

The answer – content network. Specifically the placement targeting.

If you don’t know yet, Google has a HUGE network of sites that carry their contextual ads. These sites will show ads that are relevant to the pages’ content.

It’s amazing that most people are focused on the search network and are completely forgoing the content network. And the content network can be a source of huge volume of traffic.

Now for advertisers who are using content network, most are targeting via keywords.

But keyword targeting can be pretty untargeted considering that the default matching is set to “broad”.

Persuasion – Mind Motivators – Part 1

When it comes to selling, you have to understand that people buy largely on emotion. Not logic.

For them to part with their hard-earned money, you have to first discover their innate wants and desires. We call these “mind motivators”. Once you get their sweet spot, keep pressing these emotional hot buttons.

As you slowly begin to understand what gets the buyer’s pulse racing, you can easily incorporate them in your sales presentation and sales copy.

Use it in your sales copy for PPC ad…landing page copy…banner…whatever!

Here are a few mind motivators for starters:

• Buyers want to avoid pain
• Buyers want to gain pleasure
• Buyers want to save time
• Buyers want to have an easier life
• Buyers want to feel safe and secure
• Buyers want to have a peace of mind
• Buyers love to receive compliments
• Buyers like to invest in future
• Buyers also love short term, instant gratification
• Buyers like experience happiness
• Buyers are fearful of being disadvantaged
• Buyers love to dream the dream

Quit Being Perfect.

I see a lot of people holding up projects…delaying time…all because they want to be perfect.

But recognize this. There’s no such thing as perfect.

It’s always WIP. Work. In. Progress.

It’s a never-ending road when it comes to improvement.

What you want to do is just launch. And get it out there.

Get data. Get some results. And tweak from there.

If it works – scale. If not, dump.

Don’t let perfectionism get in the way of progress.

Do up a good chunk. And let rip.

If you keep obsessing about details…about getting everything in place…you will never get done. And time just ticks away. There goes your opportunity.

What do you think? I want to hear it.

To your success,

Jag Foo

P.S 

For more information on personal productivity specially for online marketers, go here:
=> http://www.getmoreproductivenow.com/

Be Unrealistic.

Want to succeed?

Learn to be a little unrealistic.

Learn to take some risk.

Learn to go against the convention.

Learn to tell those who tell you that you can’t do it…to shove it.

Learn to be like Will Smith.

Jag Foo