Choosing a Top-Level Domain: .com, .net, .org, or something else?

Let’s say you’ve come up with a great new website name. It’s catchy and unique and you’re lucky because no one has registered it yet.

The only question now is what top-level domain (TLD) extension should you get? .com? .us? .info? There are a few hundred TLDs to choose from so how do you pick?

It’s always a good practice (if you don’t mind spending $35/year) to purchase the .com, .org, and .net extensions of your domain name – especially if you plan on building a large brand on the internet. Most of the major search engines give a lot of value to these three extensions when it comes to "exact match" searches.

Let’s say you own Example.com but you didn’t bother buying Example.net. Well someone could go and buy Example.net and just park the page or he or she could rank for your brand name or product. An example of someone else buying up a branded name is Twitter.ca. If you type in Twitter.ca you will not go to the Twitter service that you normally use – instead there is landing page.

Personal Productivity for On-line Marketers: Simple And Effective Tip On How To Beat Procrastination With The 5 Minutes Dash

Have you ever put off something you wanted to accomplish?

Perhaps it’s mainly because you felt lazy or just the idea of putting in a substantial shift to clear the workload turns you off.

Whatever your reason may possibly be, I’m certain we all have our moments of procrastination.

You tell yourself, "Okay. I am going to get it completed and over with tomorrow".

But what often happens? The next day, you find another excuse to skip the work. And again, you tell yourself the same thing to justify your laziness – that you’ll get it accomplished by tomorrow.

And thus it drags. The next day becomes yet again the next day and the next…

Make no mistakes about it.

Procrastination can be deadly especially when it concerns essential company activities. Things to do such as forming essential joint ventures, driving visitors, split testing and so on.

You are just denying your self the opportunity to further develop your company.

After all, if money loves speed, you are surely not doing yourself any favor by dragging your feet.

Google Adwords Quality Score – Busting "Bid High and Get High Quality Score" Myth

If you do an Adwords campaign, you will desire to do your utmost to acquire great quality score.

Because, with a excellent quality score, you can reduce your cost per click (CPC). And increase the probability of you obtaining a higher advert rank.

Generally, the quality score is affected by 3 primary factors:

- Click through rate (CTR)

- Relevancy

- Quality of landing page

Between the 3, Click through rate carries the highest weight in the determination of the quality score.

Now, in the quest to obtain high click through rate, there is a mistaken myth that perpetuate amongst a lot of Adwords marketers.

And that’s – should you were to place in a larger bid, you’ll rank higher. And with a increased ad rank, you will tend to get much more clicks and obtain a higher click through rate. As a result of the higher click through rate, your quality score will also improve.

Sounds right?

Well, actually this is not the case.

The amount your bid is completely independent of the quality score.