Use Pillar Content to Generate Loads of Link Love

That title might not make sense to a lot of you reading this post.  You’re likely asking yourself, "What in the world in Pillar Content?"  I define Pillar Content as some piece of content, not on a website’s homepage, that generates tons of links and influence. 

Many sites completely rely on a few pieces of Pillar Content to rank well and position themselves as an authority.  It’s a really simple concept but maybe something you have not taken much time to think about.

Improve on Someone Else’s Idea

The great thing about Pillar Content is you don’t have to be a genius to come up with lots of great ideas on what you should produce.  My first project in a new niche is always to read through as many of my competitor’s sites as possible.  As I go, I jot down what content they are promoting most heavily and also what pages seem to pick up the most links (whether they are gained actively or passively).