Words of Wisdom from Mahatma Gandhi

“A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it.

He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.”

Ghandi on serving customers

Live as if you were to die tomorrow. Learn as if you were to live forever.

Ghandi on life

Satisfaction does not come with achievement, but with effort. Full effort is full victory.

Ghandi on importance of putting in effort

It is unwise to be too sure of one’s own wisdom. It is healthy to be reminded that the strongest might weaken and the wisest might err.

Ghandi on humility

As usual, I love to hear your comments.

All success,

Jag Foo

Small Change Big Impact Part 3

Here’s another example of how a little tweak can effect a huge change.

In this case, we are going to talk about the power of consensus.
Or the power of the crowd.

How does this fit into the “small change big impact” theme? Let me explain…

There’s this product where buyers can call in to buy.

The product was advertised as an infomercial.
And the call-to-action line was “Call now and our operators will be there to serve you”.

Well…the response was okay, but not fantastic.

So the call-to-action line was re-written and tested.

It now read, “Operators are busy. Please call back again later if the line is engaged”.

Straight away, orders went through the roof!

Why was there such a big impact when the change to the call-to-action script is so small?

Because of the power of consensus!

In the first case, you get the mental picture that operators are free, and are probably twiddling their thumbs waiting for calls to come in.

How to Measure the Return on Investment of Social Networking for You and Your Clients

Editor note: I came across the great article on measuring Social Media ROI (AWAI) and I thought I published it down here.

By Kathleen Cleary

Congratulations! You’ve jumped on the Social Media bandwagon and set up your Twitter, Facebook, and LinkedIn accounts. Perhaps you’ve even created a Facebook fan page and scouted out some niche-oriented sites to post comments to, answer questions, and start discussions on.

But wait … do you find yourself wondering if your Social Media efforts and time are really paying off? How do you measure the Return on Investment of relationship-building and engagement? How can you be sure you’re not sucking the time out of your most productive hours each day with little return?

If you are participating in Social Networks in a willy-nilly fashion — a tweet here, a blog post there — without much thought to what your true purpose is, you are just a ship without a rudder in the vast sea of Social Media. And, you won’t be gaining the kind of attention which will drive business to you, or to a client you may be advising on how to effectively use Social Networks.

Success Begins With Your Words

This title may sound like some self development words of affirmations or chanting of positive words but it is not. You are about to discover how you can turn your words into a fortune indirectly. (Some of you may be able to do it directly.)

At the same time, you will end up overcoming your fear of writing.

Writing For Traffic

When it comes to getting traffic with Google AdWords and article marketing, it is all about words. Using your words, you can write persuasive PPC ads that get people to click and to visit your website. You also use words to write articles with interesting titles and compelling resource boxes.

Writing For Conversion

With your words, you can turn traffic into profits. Simply by writing in a conversational yet persuasive style in your affiliate presell pages, your sales pages, landing pages and email follow ups, you can get your visitors to make purchases and you will get paid for it.

Writing For Help

Inner Game Of Online Success

First of all, I am proud to announce to you the good news that there are no secrets to building and running a successful business online! There are no magic bullets, no big red buttons you can push to send money into your pocket.

Best of all, what you are about to read will surely help you succeed faster.

Education

If you have been online for at least awhile, I am sure that you have bought books from Amazon, courses from ClickBank and a whole lot of other stuff that is collecting dust on your shelves or collecting digital dust on your computer.

You are in the process of getting yourself educated so that you can have the knowledge of how to build and run a successful business online. This is a good thing, provided you will implementing what you are learn. If not, you need to practice more of what you know!

Action

If you have been to some personal development talks or some network marketing talks, you always hear about stuff like being self-motivated and taking massive action. Then again, what the heck is taking massive action?

5 Steps To Perform Your Market Analysis

To perform your market analysis, you need lots of information including information about your competitors, product, market environment, pricing, distribution, target market, and more.

I write about many of these topics on my blog, but specialize in market segmentation and gathering target market information. So I want to share with you how to do a free target market analysis that takes only minutes.

Step 1: You Need Demographics To Perform Your Market Analysis

First you must identify the best potential customers for what you sell. Then you need to know five major demographics for your target market:

1. Age provides generation and life stage characteristics.

2. Gender provides marketing appeals that differ between men and women.

3. Education provides social class and lifestyle characteristics.

4. Occupation is the best predictor of social class.

5. National origin, or race, provides characteristics that differ by culture.

Now this information is sometimes difficult to locate, particularly if your business is Internet based. But I recently discovered a site that provides age and gender demographics by keywords. You’ll be surprised at how many marketing characteristics you can learn from just these two demographics.