Complex Testing And Tracking Made Simple

When it comes to pay per click marketing, the way to generate more profits is none other than to test and track consistently over time.

Yes, it sounds like work, however, this is the key to maximize your returns. Besides, it does not take much time and it is quite easy to set up.

Search Network Tracking

For search network, you must track based on individual keywords (and keyword match types) so that you know exactly which keywords are making you money and which keyword are not. When you know that, you can adjust your individual bid prices according to your ROI.

Content Network Tracking

For content network, you can only track based on adgroups and only broad match keywords are needed. Same thing, you adjust the bid prices of your adgroups according to your profits. For those adgroups which are doing well, considering duplicating the whole adgroup then use image ads.

CTR vs Conversions

Click through rates (CTR) is a good indicator of how good your ad is at grabbing attention. When you take a closer look, higher CTR does not mean that your conversion rates is good. Sometimes, you will write ads with high CTR and low conversions, this will lose you money!

Getting to Grips with Google Part III continued – OnPage SEO

Previously we looked at the basics of keyword positioning as a means of helping Google understand the content of your webpage. Continuing on from that let’s look at applying these techniques to our entire website.

Going back to our Rattan Furniture shop example, we’ve already optimised our home page, so what can we do to optimize our inner pages? The OnPage SEO techniques we covered last time still apply and should be used on every page on the website. But, do we want our inner pages to be targeting the same keywords in the same manner?

In a word, the answer is no. There’s no point for us to target the same keywords. Each page of our site is going to have specific and hopefully unique content which we will be optimizing in exactly the same manner as we did last time.

This time, however, there is a little more that we can do. We can build more SEO factors into our sub pages through navigation, file structure and file naming.

How To Snowball Your Profits With Time

You heard about some guy who achieved success overnight? Yes, he took many years to get there! When it comes to online profits, there is no such thing as overnight success.

Either you have a lot of prior experience or you tried and failed so many times then you finally succeed.

Right now, we shall discuss about how it is also possible that you can also snowball your profits over time. See it as compounding interest in your bank, only much faster!

Seed – Time – Harvest

This is definitely true for any kind of business. You do need to plan the seeds, take some time for growth before you reap your harvest. Enough of my long introduction, here is how you can start to snowball your profits by building your success just like compounding interest.

Traffic + Conversion = Profits

PPC Traffic Optimization

Since everyone wants more traffic, this is what I will cover first! Optimize your pay per click traffic so that you can get more targeted traffic from your efforts. First you want to optimize your click through rates to ensure that you get the most out of your ads.

How To Write Captivating Headlines With The Help Of A Certain "Social Network"

Are you spending hours mulling over a perfect headline?

Fret not. Here’s an instant headline idea generator…

Go to Digg.com

If you want to write a headline regarding "weight loss",
go to the search bar and key in the keyword accordingly.

And there you go.

A full page of "most dugg" (and compelling) headlines you can
immediately swipe for your articles, blog posts and sales letters.

Pretty neat eh?

All success,
Jag

P.S If you want "proven" and "battle-tested" headline
ideas, go to HardToFindAds.com

In there, you will find hundreds of promotional campaigns
written by legendary copywriters such as Eugene Schwartz,
Gary Halbert and John Carlton.

Ultimate Content Syndication Strategy

What you are about to read is way better than bum marketing & it also beats the crap out of niche marketing on crack. Best of all, it is simple and it cost almost nothing to get started.

You see, I am here as a guest blogger and I have to deliver, if not, I may be out of here in no time.

I am usually known for my pay per click & conversion strategies, however, right now, I am about to share with you a simple strategy that will bring you organic traffic, leads & sales.

Yes, it is nothing new, just that the approach & the mindset behind this strategy is very fresh.

My interesting discovery….. when I ran my placement reports for my Google AdWords content network ads, guess what?

The ads on EzineArticles get the highest click through rates compared to all other sites! Which is why I decided to do article marketing on top of my usual pay per click traffic!

• Bum Article Marketing On Crack

Getting to Grips with Google Part III – OnPage SEO

In the previous installment we looked at finding the best keywords for us to target with our website. Now that we have our list compiled we need to start working on our page, with the goal of helping Google really understand the contents of the page.

Once Google understands completely what your pages are about, it can then start coupling this with your backlinks to decide where to put you in the SERPs (Search Engine Results Pages).

So how do we do this? When search engines were in their infancy, SE’s tried to understand the contents of pages by calculating things such as keyword density.

Techniques such as keyword stuffing could then be used to fill the page with the desired keywords and thereby raising the density for that term, and in turn ranking better for it.

Nowadays SEs, and in particular Google, are a lot smarter. They no longer look at your keyword density, and instead use other markers to understand a page.

These markers are semantic markers already built into HTML. HTML was originally conceived with the idea that the way a page was constructed would format the information, tag it, in a way that made it understandable.