Don’t Sell The Steak. Sell The Sizzle.

This is a great quote from the great copywriter, Elmer Wheeler.

Basically, as humans, we are all emotional creatures. A lot of what we do are driven by emotions. And you will include buying decision in that.

Emotions are what we made us buy. And then we use logic to justify the purchase.

Therefore, if you can appeal successful to your prospect’s emotions…and press his hot buttons repeatedly…you are going to get his business.

So what can spark off his emotions, you may ask?

The short answer is put your focus on “benefits”.

Elmer Wheeler, calls this selling the “sizzle”.

“WHAT WE MEAN by the “sizzle” is the BIGGEST selling point in your proposition – the MAIN reasons why your prospects will want to buy. The sizzling of the steak starts the sale more than the cow ever did, though the cow is, of course, very necessary!

Hidden in everything you sell, whether a tangible or an intangible, are “sizzles.” Find them and use them to start the sale. Then, after desire has been established in the prospect’s thinking, you can bring in the necessary technical points.

Getting to Grips with Google – Part II – Keyword Analysis

Choosing the right keywords and key phrases is one of the most important steps of any SEO and website promotion strategy.

It’s all well and good ranking number 1 for phrases such as “new and used vintage wine racks” but if no one is searching for that term, then your efforts will be fruitless.

By doing a keyword analysis, we can look at what keywords & keyphrases are being searched for the most, and also then we can check to see what the competition is like for those terms, and if we think we can stand a chance for ranking well for them.

First off, let’s suppose your online business is one that sells rattan garden furniture. Obviously we’ll be optimizing for the term “rattan furniture,” but should this be our only target? Let’s have a look.

Head on over to the Google Keyword Tool and let’s type “rattan furniture” into the box. Give it a few seconds and a long list of search terms will appear in order of relevance.

How To Create Marketing Leverage From A Single Piece of Article

Can you write an article on your product or service?

No? Alright. Open up your Word document and write one right now. Do your keyword research, and write an article optimized to 1-3 of the keywords that relevant to your business.

It should take you half an hour – max.

Once you got your article, here’s how to create multiple marketing leverage… Follow me closely on this.

With your single article,…

1. Spin multiple variations of your article with an article spinning tool. Power Article Rewriter is the best tool out there for article spinning.

2. Submit the first article to EzineArticles (the King of article directories). And wait for it to be approved and published.

3. Get the published article URL (in EzineArticles) and have them included in the other variations of your original article. Be sure to also include a link back to your website.

4. In this way, you get backlinks back your initial EzineArticle article (EzineArticle offers the best SEO “juice” as compared to other article directories, ensuring you can rank well for your keyword) as well as your website.

Getting to Grips with Google

Editor: First off, sorry for the absence. Been real busy. But have not forgotten you readers.

Anyway… Guys, meet Ed Gray. Our new guest blogger. I’m very glad to have him onboard. And I present to you his first article in a article series on SEO. Ed…take it away. Enjoy the article folks.

Search Engine Optimization (SEO) has long been a buzzword in the internet marketing industry. And in spite of that attention, it’s an often misunderstood practice.

Trawl the web for SEO techniques and you’ll be bamboozled by a myriad of conflicting opinions and contradictory advice.

In this series, I’m going to ignore all the waffle and give you a guide on how you can increase your traffic with some practical tips on how to get search results from Google.

I won’t even bother claiming to get you to the top position. Such claims are always nonsense and should be regarded with heavy skepticism.

The aim of this guide is to simply set you off in the right direction, increase your traffic and ultimately increase your revenues. Over the coming weeks we will be going through the following steps: