To Focus On Branding Or Not?

Branding. Do they matter? Is it important to focus on them?

If your answer is yes, let me ask you a simple question.

How do you measure branding? How can you measure how much your “brand” has increased as a result of your marketing campaigns?

The answer is that there isn’t a exact way to measure. Branding is intangible. It’s hard to quantify.

And for that reason, I prefer the direct response marketing approach. Because ultimately, a success business is judged upon sales and profit.

I much prefer going into campaigns that let me track my ROI. So I know what to improve to get better results. As well as what to discard. Now, I’m sure this topic will no doubt be a controversial one.

Thurs I’ll leave you with John Forde’s views on this particular subject. It’s a very good read.

Do "Brands" Really Matter?

By John Forde

Ad agency guys love brands. They love brand-driven advertising too.
On the website for Ogilvy & Mather, the agency founded by legendary ad man David Ogilvy, I once saw the phrase "We’re all about brands."

Guest Blogger Wanted…

Think you can write well on the following subject:

• Online Marketing…
• Traffic Generation…
• Testing, Tracking and Optimization…
• Copywriting…
• Pay Per Click…
• Persuasion/Negotiation…
• Productivity…

…then I want you.

I want your articles to be read by the readers of E-MoneyMarketing.

But what’s in it for you? Good question.

EMoneyMarketing.com is an established marketing blog that has been around since Jan 2007. Every month, this blog is visited by more than a thousand readers. This blog is also listed in Ad Age Power 150 Blogs..

You get an audience of readers interested in your expertise. You get a link back and profile from this blog. You will get the exposure you want.

And besides that, you also get the adulation and gratitude from the visitors here who just want a good valuable read.

Think you got the goods? Contact me here…

All success,

Jag Foo

[tags]EMoneyMarketing, Guest Blogger[/tags]

The Need For “Proof”

Whether you are doing online or offline sales, the main question your prospects will ask is why should they trust you?

Why should they engage your service? Or buy your product?

The biggest obstacle to getting the sale is displaying adequate proof.

Proof that you are able to do what you say you can do.

Proof that it is safe to do business with you. Proof that there will little to no risk.

I’ve lost sales before. I’ve made unconvincing presentation too. Because I failed to show enough proof. So don’t repeat the same mistakes I made.

Here are a few good ways to ramp up your “proofs”:

• Display successful case studies – how, who what, when, why – explain in specific terms how your service/product has helped…
• Testimonials – better to let a 3rd party brag for you…
• Show videos/images/pictures (optical proof) of results/products – People are visual creature. They tend to believe more when they see…
• Show relevant certifications – I’m talking about security certifications… educational certifications…industry accredited certifications and so on…