4 More Ways to Turbocharge Your Writing

Came across this excellent article on copywriting. And I thought I share this with you. Enjoy!

By Yanik Silver

Sales copy can make or break your marketing campaign. That’s why it’s so important to ensure that it is as strong and persuasive as possible.

The first step, of course, is to get the first draft of the copy down on paper (or computer screen) as quickly as possible. I always tell copywriters not to worry about getting every word right. Just "let it all hang out."

Then, the real work begins: the editing. That’s when you transform your copy from decent to good – or even great. As copywriting expert Clayton Makepeace says, "The more compelling you make each section of your sales letter, the greater your response and average order will be."

In my last article for ETR – "4 Simple Ways to Turbocharge Your Writing" - I said that the best way to do the editing is to focus on one thing at a time. And I walked you through the first four phases of the process.

Eat The Breakfast of Champions

Will you like to develop some marketing ESP?

ESP as in extra-sensory perception, or otherwise known as sixth-sense.

If you have that power to know what your prospects and your customers are thinking – and use that knowledge to your advantage – will you want it?

I hear you saying yes…

Alright. Let me reveal to you the dark secret.

The secret to knowing what your customer want is to….

Ask Them!

Yes. It’s that easy. Ask them for their feedback!

“Feedback is the breakfast of champions.”

You want to eat that kind of breakfast.

Getting the feedback of people that matters most to you allows you to

- Find out their needs

- Discover their wants

- Uncover their desires

- Locate their problems

- Finding a solution for their problems

- Add value to them

Sometimes people may say….”Nah…many will not give me a feedback!”

Well…if you don’t ask…how will you know?

And if you are in the selling business, this “intelligence” is invaluable.

How To Lower Your AdWords Cost And Increase Your Campaign Profitability – At The Same Time.

If you are using Google AdWords for your online campaigns, I can bet you my last dollar that one of your biggest concern is how you can maximize your ad dollar.

Am I right?

If that matters to you…read on.

3 simple tips I will show you. Nothing earth-shattering. Some of you may already know this. Pretty simple actually. And I think it will still help you.

Okay, on with the meat…

Tip 1 – Content Network Website Spy

If you are using content network for you ads to appear in, you will notice that some of the websites are giving you better quality traffic.

Meaning their referred traffic gives you better click through rate and better conversion at your site.

Now…take note of these sites. And contact these site owners if you can do a JV with them.

Maybe you can work out a deal whereby you can pay them on a per click basis with a more favorable cost per click rate than you are paying Google.

Or better still, work on a per sale basis, and give them a higher commission (e.g. >65%) than you would for a normal affiliate (assuming you have a product).

The Best Form Of Advertising…Ever?

There are many forms of advertising out there.

In fact a whole gamut of them. We are talking about common advertising and marketing methods such as direct mailers, print ads, newspaper, magazine ads, directory listings, search engine optimization, banner ads, blog marketing, article marketing…and the list goes on…

Some works well. Some not so well. Some are just a plain waste of time.

And then there are some that works well but takes a long time.

Today’s post is about an advertising method that works VERY well…and gives fast results – provided you know what you are doing.

Some of you may already be familiar with it and using it to great effect. But most of you probably have not yet.

And what is this advertising method?

Google Adwords.

Yep. Google Adwords.

If there is one marketing methods I’ve regret not using earlier, it is adwords.

Boy..how many sales have I missed out on? I wonder sometimes…

And that’s the reason why I’ve not touch on Adwords previously. Cos’ I’ve not utilized it before. But it’s all going to change now.