Use The Elevator Pitch To Get Strangers To Remember You…And Respond To You!

Do you attend a lot of networking events?

If you do, have you noticed the way you introduce yourself to people?

Remember, first impression counts right?

People are always thinking about their favorite radio station, WII FM. Otherwise known as "What’s In It For Me". If you are not going to grab their attention the moment you meet people, they probably going to forget you.

So what do you do when people ask you what you do?

Most people will say, "I’m a docter." Or "I’m a consultant." Or "I’m a teacher."

It’s always "I’m a this" or I’m a that". Boring. Not gonna cut it.

I’m going to talk about a different approach to introducing yourself that will get the attention of the person you are talking to.

It’s an approach we call…

The Elevator Pitch

Alright. Don’t let the name of this approach fool you.

It’s pretty simple. There are many variations of the elevator pitch. But this is one that has worked for me.

The way we introduce ourselves can be broken down into 3 parts. If you are into copywriting and sales, you will have no problem with this.

Common Words That Kill Your Sales Process

For those who know me, in additional to my online marketing stuff, I’m also doing offline consulting and sales.

This job requires me to meet a lot of people, prospects and customers offline.

What I realized is that offline and online selling can be quite different.

Because this time round, you get to meet someone face to face.

Whether you can form a rapport and establish a mutual understand will depend a lot on what you do…AND SAY!

It’s about saying the rights things…as well…as not saying the WRONG things!

Do you know you may be unwittingly saying words that may be sabotaging your sales prospects?

Well…I certainly said such words before. And quite often too. The worst thing is that sometimes you yourself will not even know you are making such mistakes.

And because of this, I’ve put in a superb article by Jacques Werth, the founder of High Probability Selling on this topic for your benefit.

Read it. And reflect on it. It will have an impact on you just like it had on me. Here goes:

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The Importance of Graphics To Direct Response Marketing

Direct response marketing is about inciting you to take an action. It can be getting you to purchase a product or downloading a voucher or signing up on a form.

The key thing is to make you take action – not tomorrow, not the day after – NOW!

So that will depend a lot on sales copy.

Your sales copy will be crucial in increasing the desire of your prospect to want him to make that click to the purchase page or to sign up.

The benefits must be made clear to create an emotional response in your prospect mind. And the tried and tested principle of scarcity is always useful to get the prospect to make an immediate response.

I shall not go into full details of copywriting as I can’t obviously cover copywriting in 1 post. If you want, you can read more of copywriting here.

What I want to bring to your attention today is also about sales graphics and how it can compliment your sales copy to dramatically boost your conversion rate.

If you are selling on the Internet, here are some important questions for you:

Niche Marketing – On Crack – Revisited!

A year back before I start selling my own products, and having my own offline consultancy business, I was quite into affiliate marketing.

That’s right – selling other people’s product.

Now, while I don’t really recommend selling other people’s product as your sore revenue channel, it great for beginners starting out, when they have don’t have their own products yet.

And for me – one of the best ways – not to mention, cheapest and effective way of doing affiliate marketing is implementing the "niche marketing on crack" strategy.

Andrew Hansen was the creator of this strategy. The whole premise of this is to target niche markets and long tail keywords to promote your selected product.

The key was to build a website with a domain name that includes your product keywords.

So for example, you want to promote "Apple Ipod", you can register a domain name "AppleIpodReview.com".

This is to ensure, when people end up on your site, they are really targeted and qualified. Meaning they are much more likely to buy.