Targeting the RIGHT Keywords for Your SEO Campaign

Hey folks, I read on the feedbacks that you guys wanna have more articles on search engine optimization.

While I do have some decent knowledge of SEO, that’s not really my core marketing interest.

But nevertheless, I got you a very very good article on SEO from EarlyToRise.com.

I’m sure you will enjoy it. So read on!

By Edwin Huertas

Keywords are the most basic components of search engine optimization (SEO). Once you know how to use them, you can drive your site to the top of the search engines… get more targeted traffic to your website… more sign-ups… and, eventually, make more sales.

Keywords describe your content – what your website is about. They should be embedded in each and every one of your Web pages to allow search engines tofind your site. For example, ETR’s website keywords might include business tips, business advice, home business, and so on.

Now picking keywords to help optimize your site involves a little more than just thumping out a list. You have to do a little research. But it’s not very time-consuming. And it can have huge returns.

Long Sales Copy Don’t Work? Think Again.

You know, I have been before in quite a fair number of marketing discussions whereby the opposite party will frequently say, "Why bother writing a long sales copy?"

"Nobody will read it."

"It doesn’t work."

"Nobody is going to wade through the pages of words"

Is it really so?

Will interested buyers not even read it at all?

Here’s the truth – long sales copy has been around because – it works! It as simple as that.

I’m not saying long sales copy out-pull short ones ALL the time. But generally, it does.

Here’s a simple example to illustrate my point.

Nothing beats face to face selling where you can see the person, talk to him and address his concerns up front right? There is an inter personal connection you can forge more easily.

Now say you are going to sell a 50 dollar product to a prospect…how long will you take to convince him (assuming that you do)?

10 minutes? 15 minutes? Half an hour?

Okay…let just assume you are a pretty good salesman…and you take ONLY 5 minutes to convince your prospect to buy?

E-MoneyMarketing Readers: How Can I Help You? What Will You Like To See?

The time is right. The time is the right time for a major website content review for E-MoneyMarketing.

And so I need your help. Yes, you readers.

Let me know what you feel and think.

Are they anything you wanna see on E-MoneyMarketing?

Maybe more videos?

Podcast?

A more comprehensive membership for members?

Forum?

More articles concerning a particular topic?

More regular postings of article?

I wanna know. Let me know your views.

I want to help you. I want to hear you out. I want to make your guys happy.

But first, I must know your thoughts.

So go ahead. And leave me all your feedbacks in the comments.

I’m all ears.

[tags]E-MoneyMarketing[/tags]

Maverick Rules To Business

Yanik Silver, a very successful entrepreneur recently came out with his "maverick" program for business owners.

He put forth 34 guiding rules for business management and success.

And I must say it was a great list! It’s sooo good I even had it printed out for my reference.

So here it is in it’s entirety. I’m sure you will take away something from this as I have.

Enjoy!

1. It’s got to be a BIG idea that you, your team and your customers can "get" in seconds.

2. Strive to create 10x — 100x in value for any price you charge. Your rewards are always proportionate to the value you provide.

3. You must charge a premium price so you have a large margin to provide an extraordinary value & experience.

4. Provide a ‘Reason Why’ customers should do business with you and pay you a premium.

5. Get paid before you deliver your product or service. And when possible figure out how to create recurring revenue from transactions.

Getting Others To Relate To You

In marketing, when it comes to selling effectively, other than the product and value factor, a lot are dependant on whether you can get people to trust you.

To trust you, they got to like you. To like you, they got to feel that you care for them. To feel that you care for them, they got relate to YOU.

How?

Simple. In fact, it is simpler than you

Encourage them to ask questions. So they know it is not a robot or a man packed with explosive ready to blow your shit out of the water.

After they asked, you want to answer their questions. Show them that you care. Show them some empathy.

Clarify their doubts. Crystallize the hazy picture for them.

Now…even at times, when you are too busy to answer their questions, you can simply have a reply saying that you are busy at the moment and you appreciate their question. And that you will get back to them as soon as you can.

In that way, they will feel that you have their interest at heart. That’s important.