Targeting the RIGHT Keywords for Your SEO Campaign

Hey folks, I read on the feedbacks that you guys wanna have more articles on search engine optimization.

While I do have some decent knowledge of SEO, that’s not really my core marketing interest.

But nevertheless, I got you a very very good article on SEO from EarlyToRise.com.

I’m sure you will enjoy it. So read on!

By Edwin Huertas

Keywords are the most basic components of search engine optimization (SEO). Once you know how to use them, you can drive your site to the top of the search engines… get more targeted traffic to your website… more sign-ups… and, eventually, make more sales.

Keywords describe your content - what your website is about. They should be embedded in each and every one of your Web pages to allow search engines tofind your site. For example, ETR’s website keywords might include business tips, business advice, home business, and so on.

Now picking keywords to help optimize your site involves a little more than just thumping out a list. You have to do a little research. But it’s not very time-consuming. And it can have huge returns.

Long Sales Copy Don’t Work? Think Again.

You know, I have been before in quite a fair number of marketing discussions whereby the opposite party will frequently say, "Why bother writing a long sales copy?"

"Nobody will read it."

"It doesn’t work."

"Nobody is going to wade through the pages of words"

Is it really so?

Will interested buyers not even read it at all?

Here’s the truth - long sales copy has been around because - it works! It as simple as that.

I’m not saying long sales copy out-pull short ones ALL the time. But generally, it does.

Here’s a simple example to illustrate my point.

Nothing beats face to face selling where you can see the person, talk to him and address his concerns up front right? There is an inter personal connection you can forge more easily.

Now say you are going to sell a 50 dollar product to a prospect…how long will you take to convince him (assuming that you do)?

10 minutes? 15 minutes? Half an hour?

Okay…let just assume you are a pretty good salesman…and you take ONLY 5 minutes to convince your prospect to buy?