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Posts from October 2008

Unleash The Power of Multi Channel Marketing

multi channel marketing To many people, marketing to them is just going door to door to sell.

Or it must be through taking up an advert in the newspaper. Or maybe SEO online.

Truth is – there are so many channels you can utilize to grow your business. Offline. Online. Use them both!

Unleash the power of multi channel marketing.

Here is a list of marketing activities you can do to grow your business exponentially!

  • Email Newsletter
  • Contest marketing
  • Social Media
  • SEO/Adwords
  • Teleconferences
  • Networking events
  • Event Marketing
  • Print Ad
  • Television Ad
  • Telemarketing
  • Joint Venture (JV)
  • Public Relations
  • Advertisement Banner Swap
  • Email Signatures
  • Forum Marketing
  • PodCast
  • Teleseminar/Webinar
  • Video Marketing
  • Social Bookmarking
  • Blog Marketing
  • Widgets
  • Traditional Media
         – Magazines
         – Classified Ads
         – Radio
         – Bus Stop/Van/Building windows
         – Merchant partner’s restaurants/outdoor outlets
         – Brochures/Flyers
  • Article Marketing
  • Submit to Google/Yahoo/MSN/Alexa
  • Press Release
  • Work with high profile/targeted/financial bloggers
  • Online Classified
  • Networking Session

Let’s get started now BABY!


Help Others To Get What They Want – So That They Can Help You Get What YOU WANT!

persuasionFar too often, people only think about themselves.

They only think about their favorite radio station – WIIFM – What’s In It For Me?

And because of this, many of these people are very poor salesman.

And also because of this, there are only a few, comparatively, who know how to turn this around to become GREAT salesmen.

How?

Simply by thinking in terms of the person whom you want to sell. Since you know he is always thinking about what’s in it for him – it’s your job to understand what he really wants – and giving it to him!

Help him by getting what HE wants. And in turn – he will help you back by getting what YOU want.  By buying your goods, services or whatever you want him to do.

It’s that simple.

To sell, we have to snap ourselves out of the mind-set that we must do everything that is geared only to our favor. Clever salesman know how to create a win-win situation.

Genius salesman know how to create a situation that is slanted towards his favor..and yet make the other party think otherwise!


Shut Up – OR You Gonna Lose The Sale!

over sell Today’s post will be a short one. I’ll make it snappy.

I want to touch on a sales bad habit of mine. I swear to you.

I’m trying to change actually. And I’m pretty sure many of you are making this very same mistake – over and over again.

What is it?

It’s a very bad example of salesmanship.

That’s the tendency to over sell.

Imagine when you do your pitch…assuming they respond positively to you…and you had them nodding your head in agreement…then go for the kill

Don’t keep staying there…talking and talking.

Shut the hell up – and MOVE!

That’s why it is important to ask them questions.

Do they understand the benefits? Are they clear? Do they agree with you? These are important because you engage them. And you can observe their body language. If they are for you – or against you?

When you sense you have them in the bag – go for it! Don’t wait. Don’t talk more than is necessary.

Get the contract signed. And bugger off.

Talk more and you risk them losing interest. And off they go. No more money for you!


Zipf’s principle and affiliate training

For those into affiliate marketing, and want to get edge over other competitors, they will do well to consider the following:

Fantastic offer from a super affiliate

Super affiliate Dan Ho is providing a new kind of affiliate training in which he and his team do a whole lot of work for the affiliate.  This is truly something more people should have thought of!
I can’t imagine another super affiliate being willing to go this far…


=========================================================
How Dan applies Zipf’s principle to affiliate training
=========================================================

How Dan applies Zipf’s principle to affiliate training: Zipf’s principle states that people want to expend the least amount of effort to arrive at a result.  This service does just that.

If you already know affiliate marketing is a good idea, but you’re too busy and there seems to be too much to learn and do, then here’s a really good option to consider…

Super affiliate Dan Ho has launched a affiliate training "service", not "product" in which he’ll make it as easy as possible for you.

In a hurry? Then go here => www.jadeion.com/ygaj.htm

Here’s what Dan will do… 


The Power of Referral Marketing

Referral Marketing Today I’m gonna touch on something I do a lot. And very much believe in.

I know of a lot of people who insist on doing the sales and marketing themselves.

You know what’s the reason?

Because they  say they get less profits.

You know what I say to that? Absolute hogwash!

Sure..you keep 100% of the profits, But is it scalable? Do you think you can get exponential sales growth if there is only you yourself doing the sales and pitching? Or if there are 100 other motivated affiliates and partners pushing for you?

Make no mistake about it. If you want to make more sales…and more profits – then you gotta work out referral system to get people to sell for you.

Joe Girard is a legendary car salesman. He still holds the world record for most number of cars sold. Did he do all the selling himself? Hell no. He got tonnes of referrals who do the ‘pitching’ for him.

From satisfied customers who spread the ‘word-of-mouth’ for him to referrers who are paid a commission.


31 Ways to Generate Web Site Traffic

traffic generation I pick up a good article from the Rhodes Brothers on traffic generation. And I thought I share this with you guys. If you have read my other traffic series, this will be a great complement.

So let’s not waste time. Here’s 31 Ways to Generate Web Site Traffic!

Enjoy!

1. Create a blog and have each post "pre-sell" to your squeeze
page, and…

2. Set your feed up on My.Yahoo.Com (to increase SEO)

3. Find comments from other blogs and use trackbacks

4. Ping it with Pingomatic.com (no affiliation

5. Post comments on other blogs

6. Join blog communities and blog carnivals – a simple Google
search will bring up many.

7. Make a Squidoo Lens based on long tail keywords

8. Post videos on YouTube with a link to your squeeze page, or
another "pre-sales" page.

9. Submit articles to article directories, such as EzineArticles,
GoArticles and more.

10. Use Facebook groups to link to your pre-sell squeeze pages. (Be
unique on Facebook, and you’ll be seen.

11. Use Facebook flyers to advertise your squeeze page – if it’s a
mass appeal product.