Exploring the Metrics of Email Marketing

Note: Folks…say hello to David Lindop from Setfire Media. He’s here with E-MoneyMarketing’s first ever guest post. Glad to have his input. And hope you guys enjoy his article on email marketing - Jag 

Email marketing gets a bad rep these days.

What has the potential to be a powerful customer retention and sales tool has been used and abused to the extent where it has to justify itself as legitimate communication the second a customer opens their inbox: guilty until proven innocent.

Learning how to better understand your email marketing campaign is the first step to making it work harder; delivering more positive reception, more sales, and of course, more revenue. There’s a slew of email marketing metrics and it’s vital you are confident in cutting through to the metrics that matter most, and how to use them to improve your email campaign performance.

Delivery Rate

Quick List Tips For Search Engine Optimization

There are many people out there that says Search Engine Optimization (SEO) is a waste of time. The moment Google feels like bitch slapping you out of their face - your site is gone!

And there are people that says that SEO is essential because you can get FREE & Targeted traffic.

No matter. Both are right on certain counts. But this is a debate I’m not about to touch.

The only thing that is true is - if you are a online marketer or own a business on the web - SEO should be part of your online marketing strategic mix.

Let’s not waste further time. I’m gonna give you a keep quick list of tips on SEO so you can be up and running quickly.

You will soon have a site that is optimized and primed for receiving visitors who are searching for you!

So here goes - the SEO quick list tips:

1. Put in meta description, title tag and keywords on every single page. You can consider WordPress as your site platform. Easy to use, with tons of plugins for such optimizing purposes.