Exploring the Metrics of Email Marketing

Note: Folks…say hello to David Lindop from Setfire Media. He’s here with E-MoneyMarketing’s first ever guest post. Glad to have his input. And hope you guys enjoy his article on email marketing – Jag 

Email marketing gets a bad rep these days.

What has the potential to be a powerful customer retention and sales tool has been used and abused to the extent where it has to justify itself as legitimate communication the second a customer opens their inbox: guilty until proven innocent.

Learning how to better understand your email marketing campaign is the first step to making it work harder; delivering more positive reception, more sales, and of course, more revenue. There’s a slew of email marketing metrics and it’s vital you are confident in cutting through to the metrics that matter most, and how to use them to improve your email campaign performance.

Delivery Rate

Quick List Tips For Search Engine Optimization

There are many people out there that says Search Engine Optimization (SEO) is a waste of time. The moment Google feels like bitch slapping you out of their face – your site is gone!

And there are people that says that SEO is essential because you can get FREE & Targeted traffic.

No matter. Both are right on certain counts. But this is a debate I’m not about to touch.

The only thing that is true is – if you are a online marketer or own a business on the web – SEO should be part of your online marketing strategic mix.

Let’s not waste further time. I’m gonna give you a keep quick list of tips on SEO so you can be up and running quickly.

You will soon have a site that is optimized and primed for receiving visitors who are searching for you!

So here goes – the SEO quick list tips:

1. Put in meta description, title tag and keywords on every single page. You can consider WordPress as your site platform. Easy to use, with tons of plugins for such optimizing purposes.

A Simple Trick To Persuade Someone Who Doesn’t Want To Be Persuaded

Persuasion is an integral part of salesmanship. Because if you want to get your prospects to buy your product or get your service – you want to persuade him that it is only in their interest to do so.

And obviously persuasion is a huge topic with a wide array of strategies you can use. So today I’m going to touch on just one.

A simple trick actually. As always. And also very sneaky. =)

So what exactly is the trick I’m talking about?

Let me first tell you a story…

I was away in Vietnam with my girl friend a while back, in part to holiday and in part to find business partners.

As foreigners, we stand out from the rest of the crowd.  Even when we are Asians like them, the Vietnamese sure knows a foreigner when they see one.

And that makes us prime targets for street sellers!

One day, while me and my girlfriend were walking along a crowed Hanoi Street, 2 ladies immediately appeared in front of us out of nowhere.

Online Marketing Success Cycle

In my previous post, we touch on rules to how to win the business war.

Today, let’s delve deeper on actions we can take on the journey to online marketing success.

Again, we want to keep on the premise that success can come in simple and actionable steps.

Nothing complicated. Just a cycle that we have to keep doing…keep optimizing and…keep going.

This online marketing success cycle I’m going to show you today will lay out the path clearly for you. There is no need to reinvent the wheel. Just do it.

By the way, this cycle is not devised by me. Been used with great effect by many successful online businesses. So you know it works. And it was first pointed out to me by one of the best marketers I know – Paul Myers of TalkBizNews.

So here goes:

1. Sell Products

Most obvious start. You don’t make money by selling air. So you create on product that has a demand and meets a need or is a solution to a problem – and sell it. Then money will flow in.