Using The Power Of Imagination For Persuasive Salesmanship

Sometimes when you introduce a product to a prospect, he may resist your attempt to sell him.

Now, just because he is showing some objections, doesn’t necessarily mean that he may not like your product.

Often, he may just not be immediately aware of how the product can help him. His mind is closed.

If you are a salesman, it’s your job to open up his mind on the various possibilities on how the product can benefit him.

We want to paint a nice picture for him to imagine. For him to feel it. And actually using it, reaping all the rewards in the process.

That’s utilizing the power of imagination for you, my friend.

Let’s take an example to illustrate my point, shall we?

Say you are persuading your prospect to buy a life insurance for himself…

You can get him to imagine the following scenarios…

• What if he falls ill? Who will take care of him…?
• What if he loses his job because of his illness? How will he support himself? And what about his family? Who will put food on the table for them…?

Pressing Your Buyer’s Emotional Hot Button

Listen. If you want your buyer to well…buy…from you, you need to get his emotions raging. To make him want to buy. NOW!

How?

Pay close attention to what I’m going to tell you.

I want you to focus on these top 10 buying emotion. And you will do all you can to invoke these emotion in your buyer’s mind.

The Top 14 Buyer’s Emotion – The Secret Revealed!

• Fear
• Curiosity
• Vanity
• Compassion
• Insecurity
• Lust
• Pride
• Laziness
• Confidence
• Satisfaction
• Desperation
• Jealousy
• Embarrassment
• Anger

Got them all down? Good. Think of all ways and examples to incite all these emotions the next time you sit down to write your sales copy or when you engage in a persuasive pitch to someone in person.

When you get him sufficiently moved, he will buy. All this are part of consumer psychology and sales techniques.

And it’s just fascinating to see how these can affect one’s buying decision. And not just buying decision. It’s also the speed of it.

Simple Yet Lucrative Business Model

Membership marketing is one of the most lucrative business model in online marketing.

Here’s why…

• Easier to grow a large membership who are automatically affiliates than growing a list and finding affiliates
• Member love the information, services and community you provide. And they will tell their friends
• Regular steady income regardless of seasonality
• Continuity programs are the most profitable long term
• Make the sale once, but the income recurs every month after month…year after year…
• Better buyers – People who buy from you once are far more likely to purchase something else from you
• Ability to sell on backend where a lot of income will be derived from.
• Newsletter can get them back to the membership area.
• Fresh content are generated when members participate on the members’ forum. Search engine loves regularly updated site. Members will also come back again and again with little or no work on our part
• Membership sites are ideal for extra Adsense income, and affiliate sales

There loads of good membership software you can use such as Amember or Launch Formula Marketing.

10 Random Traffic Generation Strategies – Part 2

In the last issue, I came out with the first ever issue of ‘10 Random Traffic Generation Strategies’ series.

Got rather good feedbacks on it.

So let’s get straight to the point.

Here’s part 2!

Note: There are thousand and one ways to get traffic. What’s important is to take action and focus on the ones that work best for you.

1. Encourage your visitors to spread the word about you with a Tell-a-Friend script – in exchange for an incentive

2. Submit articles to article directories like EzineArticles and GoArticles.

3. Look for sites related to your niche, and offer to do a banner/email exchange.

4. Place an add on Yahoo Classifieds.

5. Expose yourself with Craiglist.

6. Give away free reports/software/scripts that links back to your site.

7. Write a press release and submit to PRWeb.com

8. Answer people’s questions at Yahoo Answers, and get not just traffic, but credibility along the way.

9. Submit your RSS feeds to RSS directories.

10. Hold a contest among your readers and offer a lot of attractive incentives.