Using The Power Of Imagination For Persuasive Salesmanship

Sometimes when you introduce a product to a prospect, he may resist your attempt to sell him.

Now, just because he is showing some objections, doesn't necessarily mean that he may not like your product.

Often, he may just not be immediately aware of how the product can help him. His mind is closed.

If you are a salesman, it's your job to open up his mind on the various possibilities on how the product can benefit him.

We want to paint a nice picture for him to imagine. For him to feel it. And actually using it, reaping all the rewards in the process.

That's utilizing the power of imagination for you, my friend.

Let's take an example to illustrate my point, shall we?

Say you are persuading your prospect to buy a life insurance for himself...

You can get him to imagine the following scenarios...

• What if he falls ill? Who will take care of him...?

Pressing Your Buyer’s Emotional Hot Button

Listen. If you want your buyer to well...buy...from you, you need to get his emotions raging. To make him want to buy. NOW!

How?

Pay close attention to what I'm going to tell you.

I want you to focus on these top 10 buying emotion. And you will do all you can to invoke these emotion in your buyer's mind.

The Top 14 Buyer's Emotion - The Secret Revealed!

• Fear
• Curiosity
• Vanity
• Compassion
• Insecurity
• Lust
• Pride
• Laziness
• Confidence
• Satisfaction
• Desperation
• Jealousy
• Embarrassment
• Anger

Got them all down? Good. Think of all ways and examples to incite all these emotions the next time you sit down to write your sales copy or when you engage in a persuasive pitch to someone in person.

When you get him sufficiently moved, he will buy. All this are part of consumer psychology and sales techniques.

And it's just fascinating to see how these can affect one's buying decision. And not just buying decision. It's also the speed of it.