10 Random Traffic Generation Strategies – Part 1

I realized that I’ve not really talked about traffic generation in my blog before. Since online marketing is a lot about traffic, it really should be a topic I have to cover.

So here goes. My first part in my "10 Random Traffic Generation Strategies" series.

Note: There are thousand and one ways to get traffic. What’s important is to take action and focus on the ones that work best for you.

1. Exchange links with other websites

2. Write a damn controversial story (e.g. USA president is a closet gay!) that is link-bait and flame-bait worthy.

3. Start your own newsletter or e-zine

4. Submit your site to directories

5. Buy text links

6. Use Adwords – almost instant traffic generation

7. Create a viral video and submit to all video sites like Youtube and TubeMogul

8. Promote your blog in newsgroup

9. Set up a social network account (e.g. LinkedIn, Facebook, MySpace etc)…and network!

10. Publicize your site in your email signature.

There. The inaugural issue.

Emails Can Kill Your Business…

Before you go "what the heck is this guy talking about", let me explain…

Now, I’m not about to suggest that you proclaim to the world that email sucks…

Nope, nothing of that sort.

What I want to talk about is not on whether email is effective as a marketing/business tool (it is!), but the way email is being used!

How is it so? Emails are great for presenting a pitch, passing complements as well as touching on positive messages. That’s fine.

It’s different when you send emails to someone to communicate doubts and debate/argue. It’s bad. Very bad…

Before I move further, I want to touch a bit on the subject of human psychology first.

In an offline sales pitch, you like to excite the senses of both sight and sound of your prospect.

That’s why you speak when you pitch. And you also show them documents, powerpoint presentation, video and so on when you want to strengthen your case.

When you speak…it appeals to their emotion…and when they can see…it appeals to their logic.

Why Is It Important To Segment Your Customer Base?

In today’s marketing world, it is more important than ever to reach out effectively to your customer.

To do so, the keyword to focus here is on “relevance“.

It’s no longer just about having the best product or services. It’s also a lot about giving YOUR customer what he WANTS.

What he wants to know…hear…see…feel…taste…smell…, you wanna give it to him. And your eventual profits will thank you for it. Heck, he probably will himself too!

Precisely because of this, we have to appreciate just how important customer segmentation is to your business.

Customer segmentation is critical as it help you provide a better user experience and definitely a better conversion rate. Because you are reaching out to a targeted audience group.

Depending on how you do your segmentation and the areas you target, it can provide you a valuable insight on what your customer base is like. Such as knowing exactly:

• What your customers are buying?…
• Your customers’ preferences…
• Who are your most profitable customers?…
• Who are your least profitable customers?…
• The demographics of your user/customer base…

Internet Business Week

My friend, Ed, is organizing a series of talks on Internet Marketing and business from 19th to 24th June.

He will be sharing his insights on how to get started on earning your first dollar and beyond – using the power of the Internet.

Known him for years. A solid guy with solid content. No hype, no BS.

You can find out more here

=> http://edborhan.com/tabid/54/EntryID/4/Default.aspx

You can get the PDF brochure here

=> http://emoneymarketing.com/Internet-Business-Week.pdf

How To Screw Up Your Sales Pitch

You know sales is all about persuasion. It’s a lot about getting your prospects to see your point of view.

And getting him to feel the value of your product such that it is worthwhile for him to invest in it.

Obviously, if you are going to sell to him, you gotta talk to him. And often, that’s when shit happens.

That’s when the pitch often gets screwed up. This can happen even if you know your stuff….even if your product is excellent…even if your offer is compelling.

You must be wondering what could possibly go wrong? That will…if you….

TALK TOO MUCH!

Yes! That’s what a lot of salesmen tend to do. They get too engrossed in selling that they shove every single details down the poor throat of the suffocating prospects.

They will just go on…and on…and on…

Take a moment to pause here. And think.

When you sell, you are selling for whose reasons?

Your reasons? Or your prospect’s reasons?

Your prospect.

Your prospect buy because of his reasons.