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Posts from July 2008

10 Random Traffic Generation Strategies - Part 1


traffic generation I realized that I've not really talked about traffic generation in my blog before. Since online marketing is a lot about traffic, it really should be a topic I have to cover.

So here goes. My first part in my "10 Random Traffic Generation Strategies" series.

 

Note: There are thousand and one ways to get traffic. What's important is to take action and focus on the ones that work best for you.

1. Exchange links with other websites

2. Write a damn controversial story (e.g. USA president is a closet gay!) that is link-bait and flame-bait worthy.

3. Start your own newsletter or e-zine

4. Submit your site to directories

5. Buy text links

6. Use Adwords - almost instant traffic generation

7. Create a viral video and submit to all video sites like Youtube and TubeMogul

8. Promote your blog in newsgroup

9. Set up a social network account (e.g. LinkedIn, Facebook, MySpace etc)...and network!


Emails Can Kill Your Business…


email Before you go "what the heck is this guy talking about", let me explain...

Now, I'm not about to suggest that you proclaim to the world that email sucks...

Nope, nothing of that sort.

What I want to talk about is not on whether email is effective as a marketing/business tool (it is!), but the way email is being used!

How is it so? Emails are great for presenting a pitch, passing complements as well as touching on positive messages. That's fine.

It's different when you send emails to someone to communicate doubts and debate/argue. It's bad. Very bad...

Before I move further, I want to touch a bit on the subject of human psychology first.

In an offline sales pitch, you like to excite the senses of both sight and sound of your prospect.

That's why you speak when you pitch. And you also show them documents, powerpoint presentation, video and so on when you want to strengthen your case.

When you speak...it appeals to their emotion...and when they can see...it appeals to their logic.


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