How To Improve Your Email Open Rate and Click Through Rate By 7.8% and 8.4% Respectively

I’ve been fiddling around with email optimization in the past week.

Thinking to myself…how can I improve my open and click-through rate to my list?

Yes I’m always thinking of improving these email metrics.

Because any small increase in conversion can mean a significant increase in profitability.

This is especially true if you use email marketing as a sales channel.

Anyway…I thought I do a split test. Or more specifically split broadcast in this case.

I will spare you all the details and dive straight into the methods I used to improve my open and click through rates (the results you see in my post title is based on just 2 tests).

Improving Open Rate:

Personalize your email subject headline with your subscriber’s name. That’s it.

I found that a name-personalized email headline generally outperforms one that doesn’t.

You will need a good email marketing solution for this. I’m using Aweber and it performs brilliantly for me.

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6 Signs To Tell If He Doesn’t Give A Hoot To What You Are Saying

If you are a salesman, you may understand that it is vital to learn how to observe your prospect’s body language.

Is he listening to you?

Is he warming up to you?

is he buying your pitch?

Or is he simply plain disinterested? And shutting himself out and away from you?

You need to know. His body language will give you many hints. With that, you will be able to better understand if you are heading in the right direction.

And if you are not, you can prepare yourself to change the angle of your pitch rather than blabber on (a mistake I used to make…and still do sometimes!).

So what are the tell-tale signs?

Let me explain:

• He folds his arm (But could also be that he is feeling cold).
• He takes off and puts his glasses on the table during the conversation.
• He strums his fingers repeatedly on the table (tell-tale sign that he is getting impatient).

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