How To Improve Your Email Open Rate and Click Through Rate By 7.8% and 8.4% Respectively

I’ve been fiddling around with email optimization in the past week.

Thinking to myself…how can I improve my open and click-through rate to my list?

Yes I’m always thinking of improving these email metrics.

Because any small increase in conversion can mean a significant increase in profitability.

This is especially true if you use email marketing as a sales channel.

Anyway…I thought I do a split test. Or more specifically split broadcast in this case.

I will spare you all the details and dive straight into the methods I used to improve my open and click through rates (the results you see in my post title is based on just 2 tests).

Improving Open Rate:

Personalize your email subject headline with your subscriber’s name. That’s it.

I found that a name-personalized email headline generally outperforms one that doesn’t.

You will need a good email marketing solution for this. I’m using Aweber and it performs brilliantly for me.

Improving Click Through Rate:

Keep the email as short and focused as possible.

And have the same link repeated twice.

6 Signs To Tell If He Doesn’t Give A Hoot To What You Are Saying

If you are a salesman, you may understand that it is vital to learn how to observe your prospect’s body language.

Is he listening to you?

Is he warming up to you?

is he buying your pitch?

Or is he simply plain disinterested? And shutting himself out and away from you?

You need to know. His body language will give you many hints. With that, you will be able to better understand if you are heading in the right direction.

And if you are not, you can prepare yourself to change the angle of your pitch rather than blabber on (a mistake I used to make…and still do sometimes!).

So what are the tell-tale signs?

Let me explain:

• He folds his arm (But could also be that he is feeling cold).
• He takes off and puts his glasses on the table during the conversation.
• He strums his fingers repeatedly on the table (tell-tale sign that he is getting impatient).
• He touches his neck repeatedly (meaning you are being a pain in the neck!).
• He looks over the top of his glasses (he is disapproving of what you are saying).

Optimizing Your Sales Process – Dissected!

If you are doing sales, you have to constantly think on how to maximize your effort.

And how you can create leverage on your sales process and get back exponential results…

To bring this further, let’s look take a leaf out of the most sought after marketer today.

Jay Abraham says there are only 3 ways to grow your business. Only 3.

• Grow your no. of customers
• Increase the frequency of your sales transactions
• Increase the value of your sales transaction

Now that can give a lot of insights on how you can optimize your sales process. And getting as much out of the initial sales transactions.

There are several stages in a sales process. Let’s examine them from start to finish…

Pre-Sales

Move the free line. Give something of value away for free. Not just any free things you can think of. That will serve as a no-risk bait for your prospect to commit to you.

For example, if you are selling a trading system, you may want to give a free booklet on trading strategies. Something related, and packed with good value.

101 Greatest Headlines You Can Model For Your Sales Copy

Any good marketer worth his salt will tell you that one of the most important, if not the most important, aspect of a sales copy is….the headline.

The headline is the first thing a prospect see when he looks at an advertisement. The headline is the advertisement…FOR the advertisement.

If you don’t grab the attention of your prospect there and then, he is gonna leave. Period.

And precisely because of this, copywriters spend hours tweaking the headlines, split testing different versions, to determine which gives the best conversion rate.

You will be surprised just how much a good headline can out-pull a less attention-grabbing variant (with all else being equal e.g. benefit, offer, guarantee etc).

What makes a good headline? We are looking at something that incorporate the one of the following (or a combination of them) :

• Compelling benefit for prospects (What’s in it for me?)
• Curiosity factor (cliff hanger style…)
• Personalization (YOU.., your name…)
• Specificity (exact numbers and figures)
• Thought-inducing (What if you can…? What if you are able…? If I tell you that you can do….?)

How To Improve Your Email Confirmation Rate

A lot of email marketers will often ask – “how big is your list?”

A valid question. However, I prefer to ask this – “how targeted and responsive is your list?”

For me, quality of the list take precedence over quantity.

Quality first and then quality…and then finally quantity. Everyone can buy a whole database of leads but how many percent of that will actually convert into your subscribers or customers?

Now, if you want to ensure your prospects are really targeted and responsive to you, get them to double opt in.

In that way, you can be sure they really do want your information.

“What!…Double opt in???….But you will get a far bigger list with single opt in!”…as many will tell you.

True. But do you consider the following scenarios such as…

• People keying in email addresses with typo errors…
• People keying in bogus email addresses…
• People keying in other people’s email addresses without permission instead of their own…

Do you? Do you think such leads you will get are quality? Not a chance.