What Do You NEVER Do When You Entertain A Customer?

Very often when you do business, you have to entertain your client. Sometimes it can be a dinner. Or a drink out. Or maybe even golf.

You just do what it takes to seal the deal.

Now, entertaining a client is a fine art. You may laugh along with him, even when his jokes are not funny…listen to his needs and grouses…agree with him on discussed issues…basically doing everything right to make him like you.

All well and good. You are on the right track…

BUT…remember NEVER ever to do one thing…

The one thing that may seems so small on the surface but may swing the favor against you…

That is when it comes to payment…and when you rightly foot the bill…NEVER NEVER EVER ask for a receipt in your client’s presence.

NEVER!

Why?

When you do so, you make your client feel that he is just part of a business set up. And that entertaining him just means incurring business expenses to get his business.

You want to go beyond that. You want to make him feel like he is a friend. A friend worth spending on. A friend whose time and relationship you value a lot.

The Art of Negotiation – The Decoy Method

When you are negotiating, things may get tricky pretty fast when your opposite party tries to play hard ball with you.

Not to worry.

What I’m going to reveal to you is a good method you can use to turn things around – fast!

Negotiators call this the ‘decoy‘ method. What in the blue hell is that?

Let me explain…

Say, you and the other guy is haggling over a profit sharing cut. You want to outsource a deal to him. He wants a 70% cut from the total revenue . You are only prepared to give him 50%.

So the profit sharing cut is the crucial factor here. If that is a major issue with him, you may not want to keep talking about it. At least temporarily. Because that may be likely to get you nowhere. So what do you do next?

Invent A Totally New Issue!

Yep. Cook up a new story. Throw a smoke bomb. Anything. Just divert his attention away from the real issue.

The 10 Untold Secret Commandments To Making Your Customer LOVE You – To Bits!

Sometimes, have you ever why your customers don’t like you?

Or that they stop giving you more business after the initial one?

Or that they just don’t ever want to refer any prospects to you?

WHY?

Think about it…

Hmmm…could it that maybe you are not handsome or pretty enough?

Or maybe it is because…you simply just DON’T treat them well enough!

Often it is down to the second scenario.

You know I’ve previously talk about having a good quality product….placing a lot of importance of speed in your business operations….focusing attention on sales and marketing…

All well and good if you follow them. But these will go to a big big waste – if your customers don’t feel that they are respected or valued by you.

Could you be making these mistake?

Now, I’m going to reveal to you the 10 commandments of business that I promise – if you abide by them – will make your customers your raving fans. For life.

Believe me – these business commandments help. It has helped me. And I’ve no doubt it would help you.

How To Optimize Your Email Subject Title For Better Email Open Rate

For us email marketers, one of the key metrics we track is the open rate.

How do we define open rate?

Say you send out an email to 100 people. If 1 of those open up your email, it is an open rate of 1%.

The open rate gives you a good indication of how well your email campaign is going. And how your subscribers are responding to you.

There are many ways to increase your open rate, but today I’m gonna talk about how to optimize your email subject title – probably one of the single most important elements that drives open rates – as one of the ways.

Truth be told, these techniques I’m about to reveal to you are so simple, you might laugh and say these are nothing new.

But remember – simple works.

Let’s go in details…

1. Include the word ‘you’ in the title if you can…

2. Incorporate ‘benefit’ and ‘curiosity’ element in your subject headline

Talk in terms of everyone favorite radio station – WIIFM – “What’s In It For Me”. And invoke their curiosity enough to prompt their itchy finger to click through.