Home | About | Free Downloads | Testimonials | Contact Me


Better Internet Bureau

Add to Technorati Favorites

Subscribe to the EMM newsletter - and grab YOUR 9 useful marketing reports - *FREE*!


First Name:
Email:




Posts from May 2008

Money Loves SPEED!


money loves SPEED!

All too often, when a new business idea pops up, we usually do several of these:

1. Plan…

2. And plan…

3. And plan some more…

 

But we don’t execute.

Because there is still not enough planning!

Or we might plan, and do, and refine. And refine further, wanting to be perfect each time. But then you find, to your dismay, it is still not there yet. And you keep going on…anyway…

Just one thing. The idea never come into fruition because you don’t launch and start selling it!

Sounds familiar?

 

You know, if you analyze most of the successful products you see out there, 99% of the time, they are not the final version when it was first launched.

They were improved upon feedbacks along the way, and they slowly evolved to winning products that the users love.

I think for a lot of us, me included, we must inculcate in ourselves one simple yet important mind-set, that is to - launch and then tweak.


For Business Owners: Overlook The Pareto’s Law In Marketing If You Want To Fail…


80/20 pareto's lawIn case you are wondering what the heck is the Pareto’s Law, let me explain to you.

Simply put, it is the 80/20 rule.

 

 

How important is the Pareto’s Law to marketing and your business?

Very.

Let’s see. Applying this law to your business, you will discover that 20% of your customers will provide 80% of your revenue.

So what do you do to these group of premium customers?

 

Concentrate On Marketing More To Them, Silly!

 

I want you to think about the following questions:

  • Who are your major customers?
  • Do you treat them well?
  • Do your understand their NEEDS? And more importantly, their WANTS?
  • Are you following up with them?
  • Are you providing value to them?
  • Do you sell more than 1 time to them?
  • If yes, how many times more?

 

After you have done so, do more of these:


← Before