The Single Most Important Detail You Must Remember To Make People Like You…

If you are a sales or a marketing person, one of the first thing you must do is to establish rapport with the person or party you want to sell to.

You want to make them like you. To trust you. With that done, half the battle is won.

So, how do you make them like you?

Simple. Make them feel as if they are worth a million bucks. Make them feel important. Make them feel that YOU…like them.

And one of the first step towards doing that is…

….remembering their names and using it often!

Often when we are introduced to new people, we forget their names at the next instance.

From now on, for your own sake, and your own business or sales sakes, make a concerted effort to start remembering all the names of people you come across with.

Even better, compliment how nice their name sounds.

That will totally rock their world! Totally… It really helps to open up doors and get them to open and warm up to you.

I tried that numerous times. All done with sincerity, of course. And the look of happiness on their face is just…priceless!

How To Use Your Audience’s Fear To Your Marketing’s Advantage

For those who play stocks, you might be familiar with this saying.

“Stocks take the stairs on the way up… and the elevator on the way down.”

Don’t believe me?

Just pick any stocks in the market and observe how long it takes for it to reach it’s all time high, and then take a look at the time it takes to drop back to the bottom or at least to half of it.

More often than not – it literally takes the elevator down! Back to square one!

What does this show?

One word – FEAR!

In marketing, we can take advantage of this very fear element of your prospects to your profit.

How?

Remember the following…

The Fear Of Loss Is Greater Than The Desire For Gain

Everyone loves to win something. But they hate losing even more.

It’s all nice presenting the benefits and how your prospects can gain when they take up your product or services.

All well and good. You touch on their emotion. You make them feel positive.

But….DON’T JUST STOP THERE!

Negative emotions work powerfully too!

11 Simple Viral Marketing Techniques Even A Kid Can Implement To Devastating Effect

I realized that throughout all my blog entries, I have not exactly touched on viral marketing.

Damn, where have I been? It’s time to right a wrong. And this entry will be the start of more viral marketing stuff to come. You can bet on it.

But first, what the heck is viral marketing?

Let me attempt to explain.

You got a flu before right? Chances are, you probably got that shit from some guy. And that particular guy could have gotten it from another. And you just happened to be at the end of the chain.

Or maybe not, if you are not treated properly. You gonna pass that shit to someone else.

Alright, I hope you get the drift.

In a more formal marketing speak, viral advertising refer to marketing techniques that use preexisting social networks to produce increases in brand awareness, through repeatable viral processes.

It is similar to how pathological and computer viruses spread.

There are lots of viral marketing techniques you can use to spread the awareness of your product or service. I’m going to talk about just 11. 11 simple techniques (I know…11 is a weird number) even a kid can pull off.

Digital Informational Product – Low Cost, High Profit Margin

In the past, creating products was expensive.

Most of them were physical in nature.

Today, we can create digital informational products at very low cost – and sell at high profit margin.

So Why Informational Products?

1. You don’t need a place to store them. No warehouse. No office. That means no expensive overhead rents.

Just your laptop hard-disk is suffice.

2. Your stock never runs out. They are digital in nature. You create them one time. And you can sell them over and over again.

3. You have no printing expense to speak of. That alone saves you a lot of costs!

4. Start up and production cost is minimal

5. You can repackage and re-brand the products to your heart’s content. And make a tidy sum from it.

6. The information market is growing and expanding like never before. Consumers are yearning for good content. And they are willing to pay for good information.

Imagine. Over the last year, over 145 MILLION people spent over $100 BILLION online! And the demand keeps increasing…

We have not even got started yet!