Split Testing - 2 Opt-In Forms or 1?

Split testing is essentially an A/B test. We put 2 version out, A and B.

We set one variable to be tested (e.g. headlines in a sales copy) and keep all other factors for both versions constant.

And we send it out to test with fair exposure to both, and measure the ensuring actions that return.

So Why The Heck Do We Have To Test?

Marketing is about testing. It's about bettering the previous version and keeping the improvement process going. Again and again.

Take a look at this equation:

Sales = Conversion x Traffic

Now, traffic takes time to build. But, you can easily improve your conversion by tweaking a headline, an offer or a bonus!

For example, you will have 5 sales if you get 1% conversion out of 500 visitors. To get 10 sales, you will need 1000 visitors, assuming your conversion stays at 1%

BUT, if you increase your conversion by just 1 more % with the same 500 visitors, you would already have gotten 10 sales. Is 1 more % difficult to achieve?

We Went In Empty Handed, But Came Out…

You know what? I actually typed out a whole long entry for this. But I wiped them off on second thoughts. Too long-winded.

So now, I'm just going to go in to the meat. Straight to the point.

In the last entry, I talked about an encounter with a cab driver in Kuala Lumpur (KL), Malaysia, during our holiday there. And how we persuaded him to lower his cab fare.

Got some nice comments and email feedbacks. I thank you folks for that - from the bottom of my heart!

Today, I want to talk about something else. I want to talk about a trip to a store (a chocolate boutique) during the same trip in KL, whereby we went in empty handed, but came out....you guessed it...FULL of products!

Why?

1. Personal Attention

The shop assigned a staff to us. Specially for us.

He tended to us, catered to our questions. Brought us around. Let us try various chocolate samples. Even letting us try more on our request. Carried our basket as well.