Usually when you...

• Pick up the newspaper...
• Come across a brochure...
• See an incoming email..
• Watch a commercial....

...What GRABS your attention?

A GREAT HEADLINE THAT IS!!!

A great headline acts like the ad - for the ad!

It catches the reader's attention. Pull in his eyeball. Arouse his interest. And lure him to read on.

A good headline can make a significant difference to how well your marketing campaign go...and in turn affect how much profit you make!

It is no wonder that when we do testing - we must always test our headlines! That's one of the most important factor to test.

Some of the best headlines has the some or a combination of following characteristics:

• Benefit laden - What's in it for me?
• Curiosity inducing - I want to read more..
• The "You" word - It's always about me..me...me!
• Storyline - A good story intrigues me...