About | Copywriting | Testimonials | Contact Me

Posts from December 2007

How To Build Trust Between You And Your Customers

Trust factor The trust factor.

Yes. The all important trust factor.

 

 

 

 

Usually, we just talk about producing quality service and fit your clients’ requirements.

However sometimes, it boils down just to if your clients trust you enough. You may have all the quality in the world, but if your client don’t trust you, that means no deal for you.

 

Think about it.

Do you realize you are more willing to listen to an offer or even make a purchase just because a friend recommended you?

See. It’s because you trust your friend. You are more inclined to take that first step to look into it.

Rather then toss them aside as you would for most other propositions that are blasted your way.

The ‘Trust’ factor. Remember it.

 

How To Establish THE Trust Factor

 

1. Communicate.

Talk to them. Understand their problems. And answer their every questions, queries and doubts.

Respond timely. Respect their time. Pay a lot of attention to their needs and try to fulfil them.


How To Get People To Open Up

Negative Body Language Have you ever met someone who is just simply closed to all ideas and suggestions?

One who is skeptical?

 

 

And one who cast a wary eye on just about anyone and everyone, maybe even his grandmother?

Actually, if you notice more closely…

You will notice one thing…

Most of these people usually exhibit this body language..

 

They Have Their Arms Folded!

 

Aha!

Arms folded. And their mind are also folded too.

If you unlock their arms, you unlock their mind.

Now…just how to unfold their arms?

Let me narrate to you a story…

 

I was having a meeting the other day at a company together with my colleagues and their management. We were presenting a collaboration plan.

A senior guy from the company just came in halfway to listen in for a while.

He had his arms folded – a sure tell-tale sign of skepticism and maybe to display his authority.

That caught my eye. Luckily, we had a hard copy of our presentation nearby, and I immediately grab it and went up to him. And presented to him with both my hands.


Discover Some Of The Greatest Headlines You Can Model After

headlines Usually when you…

  • Pick up the newspaper…
  • Come across a brochure…
  • See an incoming email..
  • Watch a commercial….

 

 

…What GRABS your attention?

 

A GREAT HEADLINE THAT IS!!!

 

A great headline acts like the ad – for the ad!

It catches the reader’s attention. Pull in his eyeball. Arouse his interest. And lure him to read on.

A good headline can make a significant difference to how well your marketing campaign go…and in turn affect how much profit you make!

It is no wonder that when we do testing – we must always test our headlines! That’s one of the most important factor to test.

Some of the best headlines has the some or a combination of following characteristics:

 

  • Benefit laden – What’s in it for me?
  • Curiosity inducing – I want to read more..
  • The “You” word – It’s always about me..me…me!
  • Storyline - A good story intrigues me…
  • Question-based – Nothing sets my mind buzzing with activity more than a question posed to me…