Showdown: Direct Mail Or Email Marketing?

Direct mail is a traditional and often used marketing tool.

In direct mailer marketing, we often either send direct mails out to market a product or as a an after-sales ‘thank you’ letter

Now, most people are just wasting their time, by sending out a one page direct mailer to sell a product. Okay, you can say one paper is enough if it is used as a teaser to get the readers going on to the product’s website.

Point taken.

But that is not fully maximizing the marketing effectiveness of a direct mailer.

If we really want to go on an direct mail marketing campaign that works, it has to contain the following components:

1. Carrier envelope with some teaser copy on it

2. Sales pitch letter that is emotional driven (most buyers buy on emotion, not logic)

3. A lift note (brief introductory note that be used as a personalizing tool)

4.Brochure (more colorful and glossy that is meant to contain more technical facts and features)

5. Order form (simple and easy to understand)

6. Reply envelope