Are You Doing Email Marketing The Right Way?

When it comes to email marketing, a lot of marketers usually like to focus on one thing.

The size of the list.

“How big is your list?” That’s the perennial favorite question of many.

And understandably so.

We all have an obsession about size.

You know. People say size matters. Maybe yea, for your spouse or lover. It does. At least for most.

When it comes to email marketing, while there is no doubt that size IS a major factor, however the more crucial question should be…

Is Your List Quality?

Yes. All else being equal, Quality should ALWAYS take precedence over QUANTITY.

Of course, having both quality and quantity is the ideal case.

Unfortunately in life, things are often not as ideal as we want, don’t you think so?

Why I emphasize about quantity is because for whatever marketing dollar we invest, we have to aim for the highest possible return of investment.

We want to be effective and efficient in our marketing.

Having said that, here are several issues for you – the email marketer – to seriously ponder…

How To Make Your Product Twice As Credible – And More – Than Your Nearest Competitors

Image courtesy of www.creation.uk.com

In this cut throat, competitive and merciless landscape that we live in, we have to be constantly on our toes.

We have to strive to move ahead from the rest of the pack.

It is a relentless pursuit to gain that competitive edge. The crucial advantage. One that is sustainable.

The question now is…

Are You Able To Prove That You Are More Credible Than Them?

If yes, good for you. Keep it going. And continue to build on it.

If not, all is not lost.

Quit fooling around, and get down to work RIGHT NOW!

Here are several key aspects YOU MUST take note and act on to become more credible and attractive than your competition…

1. Strong value proposition

State why is your product better?

How is it different from the rest?

How does it add value to your customers?

Could it be that it…

• Is cost effective?
• Is of premium quality?
• Helps your customer save money?
• Helps your customer save time?
• Offers better durability and last longer?

Landing That Deal – With 10 Persuasion Techniques You Can Use TODAY!

Image courtesy of www.jsd.k12.ca.us

Marketing is not just about selling on your website or churning out advertisements.

It is also about going out to meet REAL people to clinch REAL deals.

When it comes to negotiating a deal, your persuasive powers will determine whether you will be successful or tank big time.

Persuasion and salesmanship is really about copywriting – acted out in real life.

Admittingly, I don’t consider myself an expert on persuasion. But I’m learning all the time. Practicing all the time. And I know I’m getting there. It’s a matter of time…

Okay, lets cut to the chase.

Here are some useful persuasion techniques YOU can use right NOW to your advantage:

1. Compliment him

Talk about his achievements. Ask him how he did it. Tell him how much you value him. And basically stroke his ego.

2. Structure the sales pitch according to his values

He prefers talking about how to save cost. Then talk to him about that. Engage him in his own language. Explain to him how you can help him save cost – even though you are really going to persuade him on something else.

Up-sell Gone Crazy

Yes. I’ve never seen a case of up-sell gone this crazy. Literally.

We know that if we want to maximize our sales process, we have to up-sell or cross-sell a product.

Most sellers stop at the first or second up-sell. At most the 3rd.

This company does it differently. It implemented a total of 7 up-sells before I finally got to process my initial order. Damn!

If you are thinking who this company is? It’s GoDaddy – the popular domain name registrar.

Here are some screen shots:

The step. Innocent looking enough..

The up-sell begins…

More up-sell…

There are even more down the road. Just that I didn’t bother anymore.

Okay. Actually there really isn’t anything wrong with that. I’m sure that they have made a lot more money this way than just simply stopping at the first initial order.

But I think it is WAY overdone.

Up-sell is essential. They add on to your bottom line and if done tastefully, it can dramatically boost your profits.

But if it gets annoying, you will risk losing your customers. Sometimes even for LIFE!

Showdown: Direct Mail Or Email Marketing?

Direct mail is a traditional and often used marketing tool.

In direct mailer marketing, we often either send direct mails out to market a product or as a an after-sales ‘thank you’ letter

Now, most people are just wasting their time, by sending out a one page direct mailer to sell a product. Okay, you can say one paper is enough if it is used as a teaser to get the readers going on to the product’s website.

Point taken.

But that is not fully maximizing the marketing effectiveness of a direct mailer.

If we really want to go on an direct mail marketing campaign that works, it has to contain the following components:

1. Carrier envelope with some teaser copy on it

2. Sales pitch letter that is emotional driven (most buyers buy on emotion, not logic)

3. A lift note (brief introductory note that be used as a personalizing tool)

4.Brochure (more colorful and glossy that is meant to contain more technical facts and features)

5. Order form (simple and easy to understand)

6. Reply envelope