Up Close and Personal With Joel Christopher

Last Thursday, I had the honor and privilege of meeting Joel Christopher in person.

Here was this guy - a well established online marketer who is up there with the very best - standing right next to me.

My impression of him? Very warm. Very unassuming. Very down-to-earth.

He is a guru alright. He built his name on being a list-building expert. But he is not like other typical gurus. He really comes across as very real and genuine that takes interest in the person he is talking to.

Did I mention that his assistant, Mimi, is such a lovely lady too?

I met up with Samuel, Alvin and Martin, some marketers I’ve got to know recently in a mastermind group.

From left: Samuel, Martin, Joel, Alvin and Me (partially cut off…damn!)

Had a good chat together with Joel together with the rest of the gang.

Also had a chance to talk to Ian Del Carmen, an online marketer who is also a Warrior from the Philippines. Really friendly dude.

All in all, it was a very engaging session networking with fellow marketers

Can You Handle The World’s Best Taglines?

Attention-grabbing headlines are the ads for the ads. It can alone decide if the advertisement will be successful or wildly successful.

Taglines work in a similar way. It complements the product name. It sums up what the product is all about in a few words.

Sometimes a good tagline can make the difference between a outstanding product or an averagely mediocre one. Just like how headlines can influence the profitability of an ad.

Some of the most memorable taglines to me are:

Lexus: The relentless pursuit of perfection.

MasterCard: There are some things that money can’t buy. For everything else, there is MasterCard.

Nike: Just do it!

Kodak: Share moments. Share life

L’Oréal: Because I’m worth it.

Simply BRILLIANT!

What about yours? Have any taglines you particularly fancy? Or any you created yourself?

Share it with me, my friend…

I’m listening….