Marketing Experiments Exposed!

In online marketing, the revenue of your website coming in can be boiled down to 1 simple equation:

Revenue = Traffic x Conversion

Pure and simple.

To earn, you either increase your traffic or conversion, or both, and your revenue will go up.

Now, let's just think about traffic. If we want to bring in substantial traffic, we can try the following methods:

• Write and submit articles
• Social bookmarking
• Submit to directories
• Submit to search engines
• Search engine optimization
• Affiliate marketing
• Joint venture
• Forum marketing
• Pay per click
• Forum marketing
• Classified Ads
• Tell-A-Friend/Word of mouth
• Pod-casting
• Squidoo/Hubpage
• Press release
• Email marketing
• ......And so on

Okay, you may be thinking, that is a hell lot to do just to bring in traffic so you can increase your revenue.

Indeed it is hard work. Traffic is important. No doubt about it.

But what about the other factor?

Think Conversion

You can easily tweak any parts of your marketing effort to increase your conversion from 1-1000%. All can be done in a matter of minutes.

A Successful Niche Marketing Experiment

In July, I embarked on a mission. To create a niche site, that will bring me a nice small side income - on autopilot mode.

So there I went. I built it and added content. After which I periodically added in new content just to keep up the maintenance.

In the end, I have a total of 15 articles. That was about it. I have not updated the site for more than a month.

It is basically hands off for me. But the commissions from the referrals kept coming in.

Truth be told, I seemed to get more commissions when I do nothing than when I do something on the site. Strange. But true.

Well, I guess that is applicable only when your site is up and running smoothly.

In fact, I even had a 400+ USD day in commissions for that site just a few days back.

I must say that I was rather please with myself, considering the returns in comparison with the work I've put in.