Free Copywriting Tips Report For Giveaway

Recently I wrote a 2 part series on “The Characteristics And Hallmarks Of A TRULY Great Sales Copy”.

I have received some good reviews about it, and some of the readers have emailed me to make this available as a PDF report.

Well, being the nice generous guy that I am (*shamelessly* ), I listened, and decided to get it out in a PDF format for your viewing and reading pleasure.

I have edited the series and added in more tips. In addition, I also threw in a list of FREE resources that you will definitely find useful with regards to the topic of copywriting.

I spent quite some time on this report, and I will really appreciate if you can give me some feedbacks. Good or bad, just bring it! Everyone learns in the process!

Enjoy.

Here is the download .

Update

19 April 2007 – First of all, I’ve received some encouraging and constructive feedbacks via email, and I’ve to say I’m really thankful and appreciative.

I made several changes to the report and edited this posting a little (can you tell?).

The Characteristics and Hallmarks Of A TRULY Great Sales Copy – Part 2

In Part 1, we explored 8 of the finer points of what make a brilliant persuasive sales copy that can tempt even the wisest of Eskimo to buy ice.

In Part 2, we shall delve further. C’mon, lets jump right in!

9. Personal stories of triumph

Everyone loves a winner. If the seller can convey his own personal experience of how he has achieved success through his own methods that he is selling, it will be good. If he sets out to display that this feat can be easily modeled and emulated, it will be great. If he comes out with a story of overcoming the odds, from being an underdog to winner, from chump to champ, from loser to the stud who brings home the prom queen, we got a winner on our hands.

Good sales copy usually presents strong engaging stories that do not come across as too egoistic. These stories are normally crafted in a way that are believable and not come across as excessive.

After all the sales copy is all about the buyer, buyer, buyer, and not the seller. The buyer will only care mostly about what is it in for him and not so much about how great the seller is.

The Characteristics and Hallmarks Of A TRULY Great Sales Copy

Copywriting has always been a subject that fascinates me. I did some copywriting before, and I’ve to say that I really love it. Without a good sales copy, even the best product in the world or galaxy for that matter, won’t sell.

Lately, I’ve been reading the works of some of the greatest copywriters, like the late Gary Halbert, as well as analyzing some truly fantastic sales copy that are compelling and persuasive, and I realized that many of them share the same characteristics.

So what are the hallmarks of a GREAT sales copy?

I’ve done all the dirty work and compiled a list. Brace yourself for a ride through the makings of a brilliant sales copy that gets a torrent of cash rushing in!

1. Compelling Headlines

A good sales copy always start off with a great powerful engaging headline. That set the tone right for the reader and make him sit up in his seat a bit to take notice. With the interest gained, it is half the battle won.

A good headline can be a question or just a short quick summary of the whole product, or both.

Random Finance Tip #2

This post is sort of inspired by the Blue Chip stock entry by my friend Robin, of FortuneWatch.com.

I left a comment on it, and I thought I reproduce it here.

Without further ado, the second tip of this series is

“In times of sudden crisis, buy blue chip stocks”

Just in case you are wondering what the heck are blue chip stocks, let me first clarify. Nope they are not potato chips that are blue in color (Sounds yucky to me).

Blue chip companies are generally defined as big, safe, fundamentally strong companies with a market capitalization in excess of billions.

Blue chip stocks are good if you want to add some balance and diversification into your portfolio, but don’t expect any extraordinary gains. They are as safe (some people say boring which is a good thing actually) as can be. If you are looking for wild fluctuations, gyrations and excitement, you gotta look elsewhere.

So why buy in times of sudden crisis?

By sudden crisis, I mean a terrorist attack like 9/11, tsunami or hurricane devastation, death of a leading political figure or outbreak of disease like bird flu or SARS.

The Death Of A Copywriting Legend

Two days ago, Gary Halbert passed away. For those who don’t know who he is, he is widely acknowledged as one of the best copywriters and direct marketers in the marketing world.

His works are truly brilliant. I regret knowing about him only recently, and I must said that I’ve learnt a great deal just by reading some of his works.

I think the best way to give tribute to such a magnificent mind is to read his newsletters which are made available for free. Doesn’t cost a penny at all, but the content is truly great!

If you are into copywriting, or just want to learn about improving your writing skills and gaining more insights on direct marketing, go to http://www.thegaryhalbertletter.com/

Don’t believe me? Just go and take a look.

His passing is truly a loss to the marketing community.

[tags]The death of Gary Halbert, Gary Halbert, direct marketing, copywriting[/tags]

My Peculiar Thoughts Is No More. Here Comes E-MoneyMarketing!

Well, if you are a reader of My Peculiar Thoughts and came to my site in the last 6 or 7 days, you would have came across the message saying that I’ve moved my site to a new domain. The move has finally materialized, and you are now looking at E-MoneyMarketing!

A new name. A new beginning indeed!

My Peculiar Thoughts was meant to be a personal blog at first, where I can put in my own articles about finance, investment and Internet marketing which are some of my passions.

Actually I’ve been mulling about the a domain name change for some time, but held back because my site has already been indexed by Google, and that I did not want to go through all the technical hassles as well as to re-establish all my links.

However as I’ve been getting increasingly encouraging comments as well as link- ups, I decided that a domain name change is in order, so as to more appropriately reflect the content of my blog. I needed to create a brand, and one that is credible. The name “My Peculiar Thoughts” couldn’t give me that. For the sake of long term positioning, I decided to take the plunge, roll up my sleeves and get down to attempt the Herculean task of moving my blog to this present domain.